Now that we’ve witnessed Super Bowl Dull it’s time to dive back into the important things in life. Like - deciding what the best ad during the Super Bowl was!
Lots of people seem to have their opinions, of course. The folks over at Yahoo News seem to think it was the NFL 100. Which is a delightful ad putting together NFL super stars, old and new. And I like the commercial quite a bit. It’s funny. It’s fast paced. And it’s not too long (because I think this bit could wear itself out if it were say, several minutes long). Of course, it is an ad about football. During a football game. Which is a little silly, but whatever.
The folks over at CBS Sports really like the Bumble Serena Williams spot. It’s a socially aware female empowerment type commercial which goes really well with their brand messaging. For those that don’t know, Bumble is a dating app where women must make the first move / send the first message. Which is designed to cut out a lot of the crazy, toxic things that men send to women (usually, unsolicited). The commercial is well done, just not my favorite.
CNN went with the (perhaps, obvious) Bud Light/ Game of Thrones mash up. Continuing their charming “Dilly, dilly” line up, Bud Light knocks it out of the park with this one. “I don’t have the plague, anymore” is probably my favorite line from a commercial in a while.
There was lots of love for the Hyundai / Jason Bateman commercial, which I thought was pretty clever. There was equal amounts love/shade thrown around for the Change Up the Usual ad for Stella Artois which put together Carrie Bradshaw (SJP from Sex and the City) and “The Dude (Jeff Bridges from The Big Lebowski). People seem to love it or REALLY HATE it. I kind of liked it.
There was the Michael Bublé / Bubly commercial, which everyone at my Super Bowl party (including me) thought was pretty charming. And even though Donald Trump, Jr hated the Washington Post ad, his opinion is wrong. The Tom Hanks voiced ad is all about the importance of journalists and journalistic integrity and features the two murdered journalist that worked for the paper. It's a pretty powerful ad. Though, I do think the criticism of “The struggling newspaper spent HOW MUCH on the ad?” is fair.
There are, of course, ads that didn't work as well as the advertiser hoped and some flat out stinkers too (but then again, this is all subjective). Including one with a really creepy robot kid and a gross one with chunky milk. But I’m not going to link to them or any of the other ones I hated since that will only give them more traffic.
All that being said, there was only one ad that I thought was exceptional, that one being: Microsoft’s "When everybody plays, we all win" two minute commercial for the XBOX Adaptive Controller. Seriously, you guys, every “I’m not crying, you’re crying!” meme becomes a harsh reality up in my crib when I watch that ad. And, um, it’s possible I’ve watched it several times.
Back in July I wrote about the Adaptive Controller and basically said it’s the greatest gamer thing ever. I still feel that way. And with twenty five million hits on the commercial already since Sunday (on YouTube alone), I have a sneaking suspicion lots of folks feel that way too.
Former Dallas Cowboy QB1 now CBS announcer Tony Romo blew minds and drew national headlines due to his uncanny “future reading” ability during the AFC Championship Game as he kept calling plays before they happened, during the Patriot’s victory over the Chiefs (37-31). And now he’ll be calling Super Bowl LIII (53).
Romo was so impressive that CBS immediately offered him a huge raise for him to return as a broadcaster for CBS because NFL teams were actually exploring the possibility of having Romo return to the league as QB. But … I don’t know about that. I mean, Romo is really great as a broadcaster and fans love him but as QB1 he was … well, he was good. Not great. But good. He was a starter for ten years, threw for 35k yards and went 78-49 in the win/loss category and was 50% in the playoffs (never made it to the Super Bowl). So, he was good. But he wasn’t THAT good. I mean, it’s not like he could predict the future during his games, as he appears to be doing as a broadcaster not only the AFC championship game but with numerous games in the past few years (go YouTube “Tony Romo predicts the future”). Which is precisely what the Onion joked about last week with their: “Tony Romo Realizes He Should Have Used Ability To Read Defenses Back When He Was Still Playing.”
But not everyone is as impressed with Romo’s ability to read the game and seemingly predict the future. Former NFL tight end and now writer, Nate Jackson wrote “Let’s All Calm Down about Tony Romo” for Deadspin.com. In it he writes:
“Romo’s predictions were mostly about the Patriots’ offense, and almost all in the second half and overtime. He had a firmer grasp on the Patriots’ offense than he did on the Chiefs’. It seems safe to assume, based on his lack of “predictions” when the Chiefs had the ball, that Romo did not know what plays they would run any more than the rest of us did. This is because the Patriots’ offense is more predictable … As any football game wears on, the playbook shrinks. This is typical of any game: as the thing starts to shake out, a game plan that can be hundreds or thousands of plays shrinks to five or 10 bread-and-butter options. These are plays that are working. Plays that everyone knows. Plays that can be communicated with hand signals. Simple plays. Effective football plays. Recognizing this is not prescience, this is just science.”
This are fair points and Jackson's entire article is good; you should read it (linked above). So, I don't know if Romo is predicting the future or just calling predictable plays but I do feel he was a pretty good QB1 and is a very good announcer (even Nate Jackson agrees with this). This will be his first, but probably not his last Super Bowl appearance.
Sadly, the appearance will not be, as he one day no doubt hoped, as a player, but still.
The NFL (at least the announcing booth) seems to be in good hands.
While I’ve only been a Minnesotan for about a year, the state has been my second home since I was a kid fishing the Land of 10,000 Lakes with my dad and uncles. I’m now a Minneapolis resident and homeowner. I drive home from work on South 11th Street to avoid the backed-up Interstate 94 West at least three times per week. I attend Minnesota Timberwolves games regularly and Minnesota Twins games even more regularly. So my take on the Super Bowl is this: I’m ready for it to end and never come back.
If you have tickets to the big game, you probably have enough money to invest in warm outerwear. If you refuse to do so, you still don’t have to subject yourself to the elements. I walked nearly a mile from the Super Bowl Experience at the Minneapolis Convention Center on 2nd Ave South and South 12th Street to Target Center on 1st Avenue North and North 7th Street -- without going outside. The skyway system should allow you to get from just about any downtown hotel to U.S. Bank Stadium without going outside, so you don’t get to complain about the cold. You knew this game would be played in Minneapolis in the winter, so you had ample time to prepare. The Super Bowl doesn’t sneak up on anyone, except The Dan LeBatard Show.
Whether you’re a local or not, you don’t want to be driving around downtown Minneapolis. Army National Guard members in armored Humvees are serving as extra traffic cops and some four-lane streets are cut down to just two lanes to account for increased pedestrian traffic. Even bike lanes are being sacrificed to accommodate increased foot traffic, but at the speed of downtown traffic, bicycles will blow by cars on the crowded streets. Bicycle parking isn’t much of an issue either given the weather. I had no problem finding a place to lock up my bike just a block away from the Verizon Up stage for the free Morris Day and the Time concert on Monday night, which brings me to my next point…
Getting to the Verizon Up stage was a nightmare because of a giant, man made snow hill parked on Nicollet Mall. You couldn’t move for minutes at times because it was so packed with people. Nicollet Mall was just remodeled to better accommodate foot traffic, and the first opportunity we have to test it a sledding hill is installed instead. While streets around the stage were closed, pop-up tents selling overpriced food and drinks minimized the added area for foot traffic. So the sidewalks are basically the only means of entrance or exit to the Verizon Up stage despite the ample increase in foot traffic.
If you have children, they’ll love the Super Bowl Experience at the Minneapolis Convention Center, and at $25 per child 12 years of age or under, it’s a bargain. There are tons of games to keep them busy all day, including actual NFL combine competitions against pro football players. There’s even a mini-football field in the basement that looked to be setup for a field goal kicking contest. There’s a punt, pass and kick competition, and, of course, there’s plenty of people selling stuff.
The Super Bowl Experience might not be too attractive to adults, though. There are lounges throughout the convention center where you can play pool and get some food or a drink. There are Super Bowl rings on display as well as the Lombardi Trophy. Even some Hall of Fame busts made the trip to Minneapolis, including Vikings’ Cris Carter’s and Brett Favre’s. The most interesting thing I found at the Super Bowl Experience, though, were the tiles chronicling the game’s history. I’m betting there’s a bunch you didn’t know about football, like a touchdown used to be worth four points prior to 1898, which was less than a field goal’s five points until it was changed to four points in 1904, and then three points in 1909. A touchdown wasn’t worth six points until 1912.
I bet you didn’t know baseball’s Philadelphia Athletics and Phillies formed professional football teams in 1902. Ace pitcher Christy Mathewson played fullback for Pittsburgh, and the first World Series of pro football was a five-team tournament featuring a team made up of players from both the A’s and Phillies. I never knew the St. Paul Ideals and Duluth Eskimos existed, with Duluth having the coolest uniforms ever.
I couldn’t imagine standing around the Mall of America watching people do radio with celebrities, but plenty of fans did it with hopes of getting a picture with their favorite players. It took me about 15 minutes to realize my media pass actually granted me access to Radio Row, so upon entering I broke the only rule posted at the area: I asked Allyson Turner of The Dan LeBatard Show to autograph my headphones, and she obliged. Had I not had access, I would have gone into the office to write this immediately after my short conversation with her. Instead, I literally bumped into Drew Brees, met local, comedy legend Louie Anderson, and told Busta Rhymes how much I appreciated his music. He patted me on the shoulder with a hand the size and weight of a prize fighter’s while he said, “I appreciate you, too, man.” The highlight of my Super Bowl week was meeting Busta Rhymes. I wanted to thank Rod Carew for being such a damn fine human being, but he was the busiest person at Radio Row -- and for good reason.
So there’s a local take on the Super Bowl I’m sure my fellow Minneapolites can appreciate. Had the Vikings made the Super Bowl my take might not be so harsh, but that would be an even more biased opinion based on elation brought on by lust and desire. Do yourself a favor and heed the advice offered. We can only be “Minnesota Nice” for so long.
I’ve been to plenty of stadiums. I’ve been to Miller Park -- a dump in a bad part of Milwaukee. I’ve been to the Metrodome -- a terrible place to watch baseball but loud and fun nonetheless. I’ve been to Safeco Field -- a beautiful, quaint place to watch baseball as long as the roof is open. I’ve been to Kauffman Stadium in Kansas City -- a beautifully vast stadium. I’ve been to Fenway Park, which makes me feel spoiled every time I visit Target Field. But even Target Field nor the newly renovated Target Center compares to the decadence that is U.S. Bank Stadium.
The most important aspect of any stadium experience is the bathroom experience. Long lines are bad, but dirty, smelly bathrooms are worse. Both the Metrodome and Target Center had urinal troughs omitting a smell no number of fresh urinal cakes could mask. The U.S. Bank Stadium bathroom I used was as clean at the end of the third quarter as it was prior to kickoff of Sunday’s game between the Vikings and Rams.
Not only are the U.S. Bank Stadium bathrooms fresh, they’re smartly located and designed to limit time spent in line. I didn’t spend any time in line for the bathroom, but had I, I wouldn’t have been that disappointed. In our section (C7 of the second level), there’s a lounge with televisions and comfortable seating so you can watch the Vikings game or any other game for that matter.
While we didn’t spend much time in them, the padded seats at U.S. Bank Stadium were plush and relatively roomy. The addition of padded seats in Target Center was the second biggest reason for my purchase of a 10-game season ticket package this season (the addition of Jimmy Butler being the first). Baseball stadiums need to start installing more padded seats because a comfortable seat can make people forget about the length of your game. There are a lot of breaks in NFL action, so the fact our butts were comfortable made the inaction slightly more tolerable.
Before the Vikings (specifically, Detroit Lakes’ Adam Thielen) started running away from a pretty good Los Angeles Rams’ defense, U.S. Bank Stadium was rocking. It’s certainly comparable to the Metrodome when it comes to crowd noise. During the 1987 and 1991 World Series, the crowd noise at the Metrodome was measured at 125 and 118 decibels, respectively -- the equivalent of a jet airliner and on the threshold of causing physical pain. The decibels at U.S. Bank Stadium on Sunday were repeatedly measured above 118 -- during a regular season game.
The Vikings do a fantastic job getting the crowd revved up, too. I nearly leaked tears of joy as the Vikings ran onto the field as if exiting a Viking ship that breathes fire to the sound of a blaring Viking horn while former Vikings like John Randle and Randy Moss narrate. As far as player introductions go, it’s a very distant second to the introduction of Michael Jordan’s Chicago Bulls, which still gives me goosebumps.
The Eats and Drinks
While eats and drinks, alcoholic or otherwise, were severely overpriced, there is a diverse menu of both available at U.S. Bank Stadium. The only downside is you can’t find a Coca-Cola product in the building, and a cocktail and a domestic beer will cost you $20. A plate of salmon and lobster with chips will cost you $18, but looked delicious, as did a mushroom Swiss burger that was enjoyed by a fan in the row in front of us. If you can afford it, I highly recommend eating a meal at U.S. Bank Stadium.
The stadium experience is also dependent on having a good product inside the stadium, and the Vikings took a big step in securing a first-round bye and a home game in the NFL playoffs with a win over the contending Rams. If the Philadelphia Eagles ever stumble, the Vikings could stay at home throughout the playoffs and have a chance to win their first championship in their own building. Only the San Francisco 49ers in Super Bowl XIX and Los Angeles Rams in Super Bowl XIV have ever played for a championship in their home market. The Niners won and Rams lost. Regardless of who represents the NFC and AFC in Super Bowl LII, U.S. Bank Stadium will quite possibly provide the best stadium experience for fans ever.
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