Despite the Land of 10,000 Lakes losing the second-winningest NBA franchise to a place with roughly as many lakes as Lakers in uniform, Minnesota has managed to become a mini-Mecca of American sports entertainment. In the Twin Cities of Minneapolis and St. Paul, Minn., you can see the Minnesota Twins and St. Paul Saints play professional baseball, watch one of the best women’s professional basketball teams, see one of the best American football teams and catch the Loons playing Major League Soccer—all in a three-day weekend. The same cannot be said for a much larger and more diverse market in Miami, and their respective histories of stadium funding and construction might have everything to do with it.
In April of 2018, Minnesota had four professional sports teams in action for the first time ever, two of which were in the playoffs. The “Minneapolis Miracle” at U.S. Bank Stadium on Jan. 14 served as a coming out party for Minnesota sports on the national stage. Relative to the “big four” sports leagues, the Minnesota Lynx quietly collected Women’s National Basketball Association (WNBA) championships in four of the past eight years. Despite it being the top league of its kind in the world, a dynastic WNBA team hardly nudged the needle gauging national interest.
However, adding a team from MLS, widely considered the fifth-best soccer league in the world, was such a good idea Vikings owners Mark and Zygi Wilf got written permission to pursue the opportunity when seeking approval for construction of U.S. Bank Stadium. The bill passed by the Minnesota Legislature in May 2012 included a clause allowing the Wilf’s to pursue an MLS franchise to play in their new stadium for up to five years. That’s not how it went down, but the Minnesota United Football Club (MNUFC) group fast-tracked its way to an MLS franchise regardless, while a larger, more soccer-friendly population in Miami is still waiting.
The addition of MNUFC makes the Twin Cities one of just 10 markets with franchises in all five of the major, American, professional sports leagues—the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB) and MLS. Minneapolis-St. Paul is just the sixth market featuring teams in each of the five major, American, professional sports leagues while also supporting a Women’s National Basketball Association (WNBA) franchise.
You might be wondering how the roughly 3.5 million residents of the Minneapolis-St. Paul area and the modest reach of its 15th-ranked media market manage to support seven professional sports teams including the independent league St. Paul Saints baseball team. But what makes it possible now has a lot to do with what’s happened in the past.
When the roof of the Metrodome collapsed for a fifth time in 2010, its deflation left Minnesotans deflated. The amount of air Minnesotans collectively sighed over the thought of paying for another stadium would have raised the roof of the Metrodome. The residents and visitors of Hennepin County had just contributed $350 million, or 63 percent of the funding for Target Field’s construction through a county-wide, 0.15-percent sales tax hike. The timing couldn’t have been worse for the Wilfs, but at least the Twins didn’t give Twin Cities’ residents a reason to resist stadium construction like Marlins owner Jeffrey Loria did in Miami.
Miami, a city with almost twice the population as the Twin Cities and a diverse population prime for MLS action, has a worse media market ranking than Minneapolis-St. Paul (16th-ranked). But the proximity of sports media competitors in Tampa-St. Petersburg (13th-ranked) and Orlando (18th-ranked) isn’t the reason for the struggles of David Beckham’s MLS investment group in Miami.
Like the Metrodome, the Marlins former home was an all-purpose stadium not meant for baseball. And like Target Field, Marlins Park had support of Miamians—as long as they didn’t have to pay for it. Despite both of these teams being guilty of fielding uncompetitive rosters for years, they both had two, relatively recent World Series Championships to ease the pain somewhat. The Marlins’ 2003 championship spurred the City of Miami to propose the construction of a baseball-only stadium next to the Miami Orange Bowl.
Miami-Dade County was more forthcoming with funding than the City of Miami, proposing a $420-plus million stadium at the Orange Bowl location. But the State of Florida and City of Miami resisted, sparking rumors of the Marlins relocating just as Loria’s last team, the Montreal Expos, did prior to Loria receiving (he didn’t put a dime down) ownership of the Marlins from then-commissioner Bud Selig to replace Loria’s failed business. This didn’t help soothe the anxiety of fans who saw their championship roster disappear over the course of two very bad seasons.
On Feb. 21, 2008, MLB COO Bob DuPuy threatened that if a decision wasn’t made with regards to funding a stadium for the Marlins that very night, it would be “the death knell for baseball in Miami.” Hours later funding was approved by the City of Miami and the County Commissioners for a $525 million home for the Marlins. The plan called for Miami-Dade County residents to flip just $50 million of the bill, with $297 million coming from tourist taxes. The City of Miami would incur $127 million in stadium-related costs.
The finalized deal, however, was for a $634-million stadium, 80 percent of which would be publicly funded. With interest compounding over 40 years, the actual cost to the county to repay the $409 million in bonds would be roughly $2.4 billion. The combined expenses incurred by the city and county for the construction of Marlins Park total $2.61 billion through 2049. Loria just sold the team for $1.2 billion, claiming a loss of $141 million, which would not only allow him to avoid paying the five percent of the sale's proceeds to the public that was agreed upon, but entitle him to the $50 million held in escrow for the city and county.
Like Loria’s Expos, the Twins were an alleged target for contraction for low revenue generation and the inability to get a new stadium built. But Govornor Jesse Ventura and the Minnesota Legislature did manage to agree on a ballpark funding proposal, and the Twins played the 2003 season and six more in the Metrodome. Target Field construction didn’t begin until May 2007, but Hennepin County taxpayers hardly noticed the 0.15 sales tax increase and probably thought it was worth it upon seeing the completed structure. It showed in the sixth-ranked attendance during Target Field’s inaugural season.
The same cannot be said for Marlins Park, where despite its shiny new digs and dancing marlin statue, the Marlins christened their new ballpark by finishing 18th in attendance.
When it comes to the Wilfs building the best stadium experience in sports, they have the Pohlads and Target Field to thank. Had the Twins saddled the county with billion-dollar debts or built a lemon, U.S. Bank Stadium might have been built for the Las Vegas Vikings. The environment the Pohlads left the Wilfs was as squeaky clean and inviting as the windows that had to be replaced on U.S. Bank Stadium because birds kept flying into them.
The Wilfs didn’t build U.S. Bank Stadium quite as clean and easy as the Pohlads did Target Field. Through infrastructure expenditures and other stadium-related spending, both the state and city have exceeded their respective $348-million and $150-million contribution limits that are called for in the state law governing the stadium deal. Also, Minnesota House Republicans want to spend $26 million in the stadium’s reserve fund, reserved in case the state is unable to pay its share of the stadium debt, to build veterans homes. But the Wilfs didn’t leave a wake like Loria’s.
While Beckham and his investors must now convince Miami voters to let them build a billion-dollar MLS soccer and commercial complex before the midterm elections despite it costing taxpayers nothing, MNUFC will move into its new, privately-funded stadium in St. Paul next season, it's third in MLS. Again, Loria’s wake has altered all boats in its path, regardless of the boat’s size or the size of its passengers’ pocketbooks.
MNUFC’s Allianz Field cost just $190 million, so not only did the MNUFC ownership group bring MLS to Minnesota swiftly but thriftly. The MNUFC group didn’t even have to put out any golf cart fires.
In December 2013, Miami-Dade County commissioners voted unanimously to allow Mayor Carlos A. Giménez to negotiate with David Beckham’s group of investors looking to bring MLS to Miami. Almost five years later, the hopes and dreams of David Beckham’s Miami MLS investment group are in the hands of understandably skeptical Miami voters, and they have to spend $35 million to clean up toxic soil and another $25 million to the city for park and walkway projects.
People don't easily forget when they've been swindled by billionaire owners of sports teams to pay for the construction of stadiums. Just ask anyone living in Cincinnati. They were swindled twice, and Miamians aren't going to let that happen. Beckham's group might be promising a privately-funded stadium, but everything, from taxes to fast food, gets more expensive when there's a new stadium to fill.
The best days of the Minnesota sports year are here, and I’m not just saying that because Target Field opens its gates for baseball on Thursday. The Minnesota Twins are, as of this writing, playing their home opener against the Seattle Mariners on Thursday afternoon.
Even if the foot of snow the Twin Cities received Tuesday doesn’t melt by game time or more rain and snow moves into the area forcing a postponement, at least Minnesota sports fans will have two more games to watch later that night. Both the Minnesota Wild and Minnesota Timberwolves play games that could affect the postseason, and both play at the same time, which is frustrating and frankly, should be illegal.
Thursday is going to be the best day of the Minnesota sports season. That is until Saturday, April 14, when four professional sports teams in Minnesota could all play on the same day for the first time ever. We know the Twins and Minnesota United FC (MNUFC or Loons for short) will be in action. But with the NBA Playoffs set to begin that same day, and the Stanley Cup Playoffs also underway, Minnesota sports fans could watch their home teams for up to 11 consecutive hours on April 14. The Twins host the Chicago White Sox at 1:10 p.m. CDT and MNUFC’s match in Portland kicks off at 9:30 p.m. That leaves plenty of room in the television schedule for both the Wolves and Wild.
These really are the best days of the Minnesota sports year, and they’ll continue for as long as the Wild and Timberwolves allow. Here’s the potential schedule for the best days of the Minnesota sports year. You’ll notice this is not a complete schedule of upcoming sporting events featuring a team from Minnesota. Days during which just one Minnesota sports team plays a game are not included. Each day listed has the potential for at least two games to be played by a team from Minnesota. All times are Central. Asterisks indicate a potential game not yet scheduled. Check back for updates.
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A few months ago I wrote about how sports fans can save more than 50 percent on their cable and internet bills without missing their favorite teams’ games. Much of the savings came in the form of cutting cable and switching to online streaming services like MLB.TV and NHL.TV -- both operated by BAMTech.
Well, Disney is now the majority owner of BAMTech. So instead of enticing cable-cutting sports fans to re-enter the cable fray, ESPN will rely upon a stand-alone streaming service it intends to launch early in 2018.
The move to streaming is a big one for the “worldwide leader in sports,” as ESPN has long depended on cable subscribers paying $9 per month for its four channels -- ESPN, ESPN2, ESPNU and the SEC Network. But the network has lost 10 million subscribers to cable-cutting since 2010. That’s over $1 billion in lost revenue, which resulted in the termination of around 100 online journalists and television personalities.
ESPN executives hope to maximize revenue by meeting the needs of both cable-subscribing and cable-cutting sports fans, and apparently they know who’s who.
ESPN’s acquisition of majority ownership in BAMTech gives them access to the cable-cutting sports fans it’s lost, who are generally fans of sports not often televised nationally. ESPN will now get 75 percent of revenues from MLB.TV, NHL.TV and MLS Live, the Major League Soccer streaming service.
Also available via the ESPN streaming service will be the typical collegiate games available on the WatchESPN app, but not those televised on cable channels. Grand Slam tennis matches will also be streaming live.
Monday Night Football will still require a cable subscription, though. But if you live in the market of your favorite NFL team, a $25 digital antenna will get you most of their games in HD. Watching the NBA will also require either a cable subscription or NBA League Pass.
So what does this all mean for cable-cutting sports fans? Nothing really. It just means the majority of their money is going to ESPN rather than BAMTech. And while ESPN could roll MLB.TV, NHL.TV and MLS Live into its one streaming service and require customers to pay for all three streaming services, that’s likely a recipe to lose even more subscribers.
The real potential of the streaming services to ESPN is the advertising potential. If you’ve ever watched a game on MLB.TV, NHL.TV or MLS Live, you’re likely familiar with the “Commercial break is in progress” screen. This screen will likely appear less and less given Disney’s fat Rolodex of advertisers.
So not only will ESPN take back some of the 10 million cable-cutting sports fans it’s lost since 2010 via streaming services, it will also profit from filling the plethora of commercial breaks that have gone unfilled since the advent of sports streaming services. It should be a big win for Disney, and shouldn’t cost cable-cutting sports fans a penny more -- unless they see something advertised they just have to have.
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