For those who have not heard - the Impossible Burger is restaurants (and chains) hottest trend right now! If you’re unfamiliar with the Impossible Burger allow me to fill you in. The Impossible Burger is a meat free burger made entirely of soy, potato, flavored with plant molecules with added coconut and sunflower oils to give it that meat sizzle. If you want to learn more about the science behind the Impossible Burger head over to the main site of Impossible Foods, they can explain it much better than I.
But, basically, it looks like a burger, tastes much like a burger and has just as much protein as a burger. Only, it’s not a burger and it doesn’t have an ounce of meat or use a drop of animal product. Vegetarians, vegans and even meat lovers are giving the Impossible Burger rave reviews and more and more fast food chains and restaurants are putting them on the menu.
Well, the folks over at Arby’s have gone a different route and told media the roast beef loving chain will never sell “fake meat.” A rep for Arby’s went as far as saying: “The chances we will bring plant-based menu items to our restaurants, now or in the future, are absolutely impossible.” Fair enough, their motto is “We have the meats.”
Um, okay. Of course, maybe that’s what they say today and maybe they’ll change their mind tomorrow. I mean, it does seem a bit weird to me that a restaurant chain has no interest in selling food that is extremely popular - but whatever - maybe they have their own thing happening!
And boy do they ever!
Arby’s is going to start selling carrot sticks that aren’t carrots! You read that right. The “Marrot,” as they call it, looks like a carrot but is actually made entirely out of - you guessed it - meat! The Marrot is seasoned turkey breast cut, rolled, cooked, then oven-roasted, then finished with a brulee of maple sugar to make it a bit more carrot crunchy.
Um. Okay. Sounds kind of silly to me. But I’m sure the idea of a plant based fake meat burger sounds kind of silly to others so I guess it’s all fair game.
But still, we now live in a world where you can have a plant based burger and a meat based carrot. But probably not at the same place.
The Impossible Burger is currently being served around the country in a large variety of restaurants, several chain restaurants such as White Castle, Burger King and KFC, and sold at select co-ops and supermarkets. The Marrot is currently in the planning stage but Arby’s hopes to test market it in select cities soon which means, depending on customer response, The Marrot may or may not ever be a big thing.