I like this news. A lot.
Facebook (which owns Instagram) will have a new feature for when a user searches for vaccine related content. The new feature in question pops open a window offering educational information about vaccines and will connect the user to either the CDC (Centers for Disease Control and Prevention) if you are a US user and to the WHO (World Health Organization) if you are outside the US. This is all designed to tackle the rapidly spreading anti-vax movement that has single handedly brought back the measles with outbreaks in 31 states. The measles, a disease eradicated from the US in 2000! And it's back!
Thanks, anti-vaxxers! =(
Well, FB is pushing against anti-medical science with their new educational pop up windows.
Thanks, Facebook! =)
The full Facebook press release:
“We are working to tackle vaccine misinformation on Facebook by reducing its distribution and providing people with authoritative information on the topic. We are starting by taking a series of steps:
How This Will Work
Leading global health organizations, such as the World Health Organization and the US Centers for Disease Control and Prevention, have publicly identified verifiable vaccine hoaxes. If these vaccine hoaxes appear on Facebook, we will take action against them.
For example, if a group or Page admin posts this vaccine misinformation, we will exclude the entire group or Page from recommendations, reduce these groups and Pages’ distribution in News Feed and Search, and reject ads with this misinformation.
We also believe in providing people with additional context so they can decide whether to read, share, or engage in conversations about information they see on Facebook. We are exploring ways to give people more accurate information from expert organizations about vaccines at the top of results for related searches, on Pages discussing the topic, and on invitations to join groups about the topic. We will have an update on this soon.
We are fully committed to the safety of our community and will continue to expand on this work.”