New products, product utilization & comparisons, and automotive maintenance & service are major segments of every episode of Car Clinic. The broadcast is "lifestyle" in content, elevating the position of everyday consumers at their local service shops and helping them make wise purchase decisions. The dialog between the caller's, Bobby Likis and often an industry-leading co-host creates compelling radio that keeps the audience listening and returning to Car Clinic every week.

The original Bobby Likis Car Clinic was first televised in November1986 on a locally owned cable network. This live, call-in program was promoted as a 'car doctor show' as Bobby answered viewers' questions and provided cures to what ailed their cars. The program increased in popularity, and by 1991, audience response was so tremendous that Bobby moved Car Clinic to the Gulf Coast ABC affiliate, WEAR-TV. Here the program was an outstanding success, as reflected in its ratings (like 15-4). As a matter of fact, Car Clinic pulled better numbers than Terry Bradshaw's pre-game football show in2 of the 3 metro areas along the Gulf Coast! In addition, 1991marked the birth of the radio version of Car Clinic, originally broadcast on 4 stations in 2 states. Today the program is enjoyed by listeners nationwide. Not only has Bobby earned the loyalty of his listening audience, but also that of sponsors, like Champion Spark Plugs, the Steel Recycling Institute, Tornado Air Management Systems, Kimberly-Clark, BG FindaShop, and RainX.

So much for the history books! Bobby is now broadcasting nationwide and video casting worldwide from his own state-of-the-art Acoustic Systems studio, uniquely designed for full-spectrum programming--from broadcast radio to Sirius Satellite radio to broadcast television to the American Forces Radio Network to the Internet.

Here's where the real story comes out: Bobby Likis Car Clinic is not your ordinary fix-it program. Oh, there are plenty of car questions and answers. But ask Bobby and his audience the real secret of Car Clinic's success, and they'll tell you "INFORMATION" and "ENTERTAINMENT". Bobby uses easy-to-understand analogies and buzz words that arm his consumer audiences with knowledge, while entertaining them with wit, warmth and charm. In addition, Bobby interviews Industry leaders, like Andrew Card of the American Automobile Manufacturers Association, who inform every one of the latest and greatest trends. INFORMATION and ENTERTAINMENT...that's Car Clinic. Everyone has a car question. Understandably, the biggest car question we all have is this: Where do you go to get straight answers about your cars? The answer is easy: Bobby Likis Car Clinic!

It's hard to believe that a successful businessman's first intelligible phrase was "Hot car, Momma!" but it gets easier whey you know the man in question is Bobby Likis. Born in Birmingham, Alabama, in 1942, a two-year-old Bobby uttered these words after due deliberation from the back seat of his daddy's 1940 Ford Coupe during a July hot spell, and his first clear phrase seemed to prophesy his direction in life.

Bobby moved to Pensacola, Florida in 1960, and his formative years come straight from American Graffiti and were spent ignoring his studies and working on cars and girls, not necessarily in that order. Though intrigued greatly by the fairer sex, tinkering with automobiles became Bobby's obsession, and the hot-rod, drag-racing atmosphere of the early '60s became Bobby's real school. In the deep South, cheeseburgers, hangin' out, and chopped and channel flat-head ruled the day during that brief, unique, and vaguely innocent post-war/pre-war era, and Bobby was right smack in the middle of it all.

Bobby built and rebuilt racecar engines with a knack and assiduous care that bordered on vengeance. He loved cars, and it showed in every automobile he took apart, put together, renovated, or simply admired. Before Bobby left his teens, he wasn't considered just a mechanically inclined young man who fooled around with junkers and jalopies. He was roundly acknowledged as an automotive expert by anyone who really knew cars.

Today, Bobby owns and operates Car Clinic Service, a 15,000 square-foot facility, specializing in one-stop, full-service automotive maintenance, repair, inspection, and information. Here he remains "hands-on" in the wonderful world of automobiles and automobile owners. On Saturday, he preaches for two hours what he practiced for 50 hours during the previous week!

Bobby is also extremely active in the community. Serving on the Board of Directors for United Cerebral Palsy, WSRE Public Television,& the Manna Food Bank, he raises funds for these organizations via the UCP Telethon in January and the bi-annual televised WSRE drives. In addition, he is the honorary chairman of the March of Dimes; he is a member of the Pensacola Junior College Automotive Service Management Technology Advisory Committee, the Advanced Technical Center in Daytona, the Automotive Service Association (ASA), the Hockey League Advisory Board, the Pensacola Opera Board, & the National Association of Radio Talk Show Hosts; and supports Ronald McDonald House & Covenant Hospice. Bobby is a Florida Certified Arbitrator for the Ford Motor Company, sits on the NAPA National Auto Care Advisory Board and serves as technical advisor for a statewide law firm. Bobby was honored by the American Marketing Association with "Marketer of the Year" and nominated for Rotary Club’s 2003 “Ethics in Business” award. He also won a Silver Addy for the Bobby Likis Car Clinic television program, which also captured the highest ratings in its time slot (15-4).