Seeing a lot more bad movies is to be expected when you become a MoviePass member. You’ll see more movies when you’ve got an annual membership to see as many movies you want, even if you only need to see one movie per month to make the membership worth the price. And most movies are bad these days. Gringo is one of those movies.
Having seen the trailer and read the synopsis, I had reason to hope Gringo wouldn’t suck. It’s a relatively original idea: dirty, pharmaceutical CEO doing off-the-books business with dirtier drug dealer needs the business with the drug dealer to stop in order to facilitate a merger. Conveniently, the business conducted with the drug dealer occurs in Mexico -- the kidnapping capital of the world -- and the CEO already has a patsy in mind, but his patsy doesn’t act as the CEO expects.
Despite quality casting, I didn’t laugh out loud once during Gringo. Charlize Theron (A Million Ways to Die in the West) produced the picture and plays the CEO’s business associate. The CEO is portrayed by Joel Edgerton (The Great Gatsby, Black Mass), brother of director Nash Edgerton. Edgerton was good for a few laughs, but Theron was easily funniest, and it wasn’t because of the dialogue written for her by Anthony Tambakis (who wrote Warrior and Jane Got a Gun, both featuring Edgerton) and Matthew Stone (Life, an actually funny film starring Eddie Murphy and Martin Lawrence).
Why Theron was willing to put up money for this heap of garbage is beyond me, but maybe it was a good script before David Oyelowo was attached. Oyelowo plays the patsy and wasn’t funny nor realistic. Spoiler alert: he’s clueless about his wife’s cheating on him with his CEO and “friend,” who treats him like a subordinate. What’s unrealistic about Oyelowo’s performance is that his character is too clueless to exist in real life.
But Jason Bateman is never clueless and always funny, and Game Night is another relatively original idea: a group of friends gather for their weekly game night expecting to solve a staged kidnapping and end up attempting to solve an actual kidnapping. Sure, it has its roots in The Man Who Knew Too Little, a brilliant picture starring Bill Murray, who thinks he’s portraying a spy in the “Theatre of Life” while actually thwarting an act of international terrorism. Game Night isn’t as entertaining as The Man Who Knew Too Little, but we can’t expect Bateman to channel Bill Murray. Like Theron, Bateman put up money for Game Night to be produced.
Game Night is also casted well, with Rachel McAdams (Wedding Crashers, Mean Girls) playing Bateman’s wife and Kyle Chandler (Super 8) his “cooler,” older brother. The screen is stolen, though, by Jesse Plemons (Paul, The Post), portraying the perfectly awkward neighbor, who loves his dog a little too much and wants nothing more than to be included in the group’s game nights after his wife has left him.
I laughed out loud throughout Game Night, and while it wasn’t The Man Who Knew Too Little, or even Horrible Bosses, the jokes are at least written and delivered well. Mark Perez (Accepted) wrote a quality script and Rich Delia (Dallas Buyers Club, The Help) put together a better cast than Carmen Cuba (The Martian) did for Gringo. if you’re looking for laughs, see Game Night, not Gringo.
If you need more reasons to avoid Gringo and see Game Night, Gringo has received a 39-percent rating on Rotten Tomatoes while Game Night sits at 82 percent as of this writing.
Movie Pass has been around for a few years but I’m just now catching on. It started out as a monthly subscription for $50 per month and with it you could use your Movie Pass card to see unlimited movies at your local theater. And by “unlimited” I mean one 2D (non-IMAX) movie per day. Most of your local theaters, including some of the big chains (AMC), accept Movie Pass.
It was an interesting idea, but it didn’t really catch on. So it took Movie Pass almost two years to get about 20,000 subscribers -- mainly, die-hard cinephiles.
Well, back in August that all changed when Movie Pass dropped the monthly subscription fee to $9.95 per month with the same deal: most of your local theaters accept Movie Pass, and you can now see one 2D (non-IMAX) movie per day.
Suddenly, Movie Pass is a lot more appealing, and since the August price drop, added 1.5 million subscribers, including me. I have only just signed up and have not even received my Movie Pass card yet. But when I do and begin to use it, I’ll write a follow up and let you know what’s what. But for now, after reading up on Movie Pass for a few days, here is the good, the bad and the ugly.
The Good: It will actually save you a lot of money … if you use it.
CNN reports that the average cost of a movie ticket across the country is roughly $9, according to the trade organization National Association of Theatre Owners, which means you need to use Movie Pass about twice per month in order to save money. Obviously, if you see more than two movies at the theater per month you will save even more money. I usually see a movie once per week at about $10-$12 per movie. Which means an annual Movie Pass subscription will save me approx. $300 per year.
I like this deal already.
Here’s exactly how it works.
Okay, I see a few minor hurdles. You need the App, you need the internet, and you have to be within approximately 100 yards of the movie theater you are attending. These hurdles seem minor to me. But how is this sustainable? Movie Pass CEO Mitch Lowe had an interview with CNNMoney and answered this is exact question.
"MoviePass is kind of a movie insurance program. Our service is really low because we are going to use our understanding of you as a customer to be able to give you relevant suggestions that you might find valuable in your life. We might say there's a great restaurant across the street from the movie. If you go over there and show them your card, you're going to get a free appetizer."
Ah hah! There’s the rub! They sell user data to third parties to make money. Some might be bothered by the privacy concern this raises. Me -- not so much. If Movie Pass notices I watch all the sci-fi movies I can shake a stick at and then offers me Blu-ray, sci-fi movies and/or sci-fi soundtracks, I might be interested.
But then again, I might not. I don’t really buy concessions at the movie theater, so Movie Pass might lose a lot of money -- on me. But Movie Pass is counting on the “gym membership model,” in that folks might binge at first but eventually keep paying the monthly subscription for something they hardly use.
Plus, Movie Pass is negotiating with theater chains for a sales percentage of concessions, since that’s where movie theaters make the majority of their money, and Movie Pass claims they are bringing people back to the theaters. (No, seriously, did you know that it costs a movie theater about four cents to make that large bag of popcorn that you just bought for $8?).
Movie Pass says that one in 35 movie theater customers are now using Movie Pass, and that number is rapidly increasing. It seems like fair leverage to get a tiny fraction of a percentage point for concessions. With the explosion in subscribers that Movie Pass has had in the last six months I expect (well, I hope) it doesn’t go anywhere soon.
The Bad: In order to get the best deal you have to pay for the full year membership - up front.
So, at $7.95 per month, plus a $19.95 one time processing fee you will be charged up front: $115.35.
Hrmmm. That’s a little obnoxious. But if you’re thinking, “Ah-hah! They’re going to grab your money and run!” Well, I too thought that for a moment. But then I saw their press release where they partnered with Fandor, which is a legit independent movie website (you should check it out) where they have some pretty great programing. I’ll reprint the full press release below.
The Ugly: Their customer service sucks. Like, seriously.
Via Movie Pass CEO’s very own mouth, he admits that the company didn’t expect to suddenly expand from 20,000 subscribers to 300,000 subscribers to one million and then, less than one month after reaching one million subscribers, exploding to up to two million subscribers. Their customer service department wasn’t able to keep up with their growth. Costumer service emails or calls went unanswered for months and months. He’s very aware of the problem and he speaks about it candidly in the CNNMoney interview linked above.
And, of course, they can print and mail cards to you only so fast. Customers are told to expect their Movie Pass card in five to seven business days, but it sounds as if the wait is more like two to four weeks. I find this annoying, but not so annoying that I will be passing up this deal.
The Final Skinny: Sign me up.
Movie Pass was a good deal at $10 a month. Movie Pass + Fandor is a really good deal at $7.95 per month (but remember, that’s $115 up front). I suspect Movie Pass is right - people aren’t going to use the Movie Pass card as much as they expect. But I bloody well will!
Keep in mind, the Movie Pass + Fandor for $115 up front is only a limited time offer. If you don’t want to pay the full up front fee - wait until the limited offer is up and Movie Pass will return to a $9.95 per month deal. There will still be a processing fee of $20 but then your first charge will only be $30 for month one, $10 for month two, etc, etc.
Either way, I signed up. I have to wait a few weeks for my Movie Pass card, but I’ve downloaded the App and plan to start watching Fandor films tonight.
As a final note, you may cancel your Movie Pass subscription at any time, but then will not be allowed to re-subscribe for nine months.
To learn more about Movie Pass and / or sign up visit their site here.
The Movie Pass / Fandor Partnership Press Release:
NEW YORK--(BUSINESS WIRE)--MoviePass™, the nation's premier movie-theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (NASDAQ: HMNY) (“HMNY”), and Fandor®, the streaming service with the largest collection of independent films, documentaries, international features and shorts, are introducing a new annual subscription plan. This new MoviePass subscription plan will allow movie-goers to visit the theater every day for a year, and have access to the full Fandor content library for a year, for just under $116.
This new annual offer lowers the MoviePass monthly price from $9.95 to $7.95 and is coupled with an annual Fandor subscription. This combined offer is back after testing a limited time run in November 2017; it is now being reintroduced as a limited time offer nationwide.
“MoviePass is not only a phenomenon in the entertainment industry, but it has sparked a movement, now two million people strong,” said Ted Farnsworth, Chairman and CEO of HMNY. “With this new offer, we can make the movement even more accessible to movie-goers. I believe our annual subscribers will become influential movie consumers and an amazing asset and bellwether for the film industry as a whole.”
"Fandor is excited to be part of the disruptive wave redefining how audiences consume entertainment, making a broad range of movies available to our movie-loving subscribers," said Larry Aidem, President and CEO of Fandor. "We look forward to continued collaborations with MoviePass in the coming year."
MoviePass presently drives more than 5% of the total nationwide box office and continues to grow contribution as new subscribers join.
“We’re thrilled to continue innovating and reinvigorating the film and movie theater industries with MoviePass and Fandor,” said Mitch Lowe, CEO of MoviePass. “With more than two million MoviePass subscribers, and new ones joining every day, it’s clear that this is a tool moviegoers need and want. This new offer allows us to continue to reach more subscribers.”
Subscribers who sign up for this new offer will be billed $115.35 ($7.95 a month + $19.95 processing fee), and will receive one full year of MoviePass and one full year of unlimited streaming from Fandor.
A man in Texas is suing his date for texting during Guardians of the Galaxy: Vol. 2. The man is looking to be reimbursed for the price of his ticket: $17.31. I know, that’s way too much to pay for a movie, but it was in 3D afterall, which is generally a waste of money. The only good 3D movie I’ve ever seen is Harold and Kumar’s Very 3D Christmas.
Anyways, if we wanted to pay even more to see a movie, we could adapt a program where cell phones are locked up by the movie theater staff and can be picked up anytime during or after the movie. But since that’s not happening we all have to put up with people who don’t understand that the use of their phone bothers moviegoers because in a nearly pitch-black theater, a cell phone is like a road flare.
For me, as a film graduate, I find cell phone use during the feature completely disrespectful not only to your fellow moviegoers but to the filmmakers as well. If you’re not going to consider your fellow moviegoers as neighbors who are taking this visual and auditory adventure with you, consider how many people worked hard to bring you this entertainment you pay $17.31 to enjoy and escape your miserable life.
You millennials out there who are connected to your phone like an Army Ranger is to her rifle could benefit from powering down every once in awhile. Why would you want to indulge in your miserable life when the one on screen is so much more interesting? In the words of Tyler Durden, “You are not special. You are not beautiful or unique snowflakes. You are the same decaying, organic matter as everything else. You are the all-singing, all-dancing crap of the world.” So make like the rest of the courteous crap and shut off your damn cell phone during the film!
People texting during the feature brings me flashes of that scene from God Bless America where a man with nothing to lose and a high school girl with nothing to do shoot everyone being annoying during a movie and leave the person who wasn’t with, “Thanks for not talking during the feature. Thanks for turning off your cell phone.”
Now I’m not about to pull a Dark Knight premiere on people using their cell phones during a movie, but I will sternly ask them to shut off their cell phone immediately. If they continue to use their cell phone or talk during the feature, I will ask the usher to remove them and give me a refund for having to leave the theater during the movie for which I just paid $17.31.
If the usher isn’t willing to do either, I’ll speak with a manager who will. While movie theater owners don’t want to lose the millennials who think seeing a movie is a social event, they’d rather lose customers who aren’t interested enough in the film to turn off their cell phones than a regular moviegoer who is. It’s imperative that you let the manager know they’ll lose you as a customer if cell phone use during the movie isn’t addressed with no tolerance.
If I had it my way, I’d make it illegal to use cell phones or any technological device in a theater, and issue an insane fine, so if people do it once they never do it again. Actually, instead of a fine, make those people sacrifice a day of their lives to see what filmmakers go through to make the movies they disrespect. That could be up to 17 hours. My film school had to enact guidelines limiting the length of shooting days to 12 hours because one of my classmates was killed in a car accident after working 16 hours on a shoot. He fell asleep at the wheel, and they called it “12 hours on, 12 hours off,” meaning for every 12 hours on set or location you need 12 hours off set or location to rest. That’s not the case on most films.
There are few products that require the work of as many people as a feature film, and if you’re watching a film in English, there’s a good chance you’re supporting 1.9 million American jobs. So if you feel you need to message your friend during the feature like the Texas man’s date, I hope you get more than a lawsuit. I hope you’re never allowed in a theater again.
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