Weird, but cool. The reigning champion Korean baseball team, the SK Wyverns, unleashed an augmented reality (AR) image of their team name on audiences for opening day of Korean Baseball.
Fans began the performance by mass pressing the “cheer” button on the App and then the AR wyvern flew through the stadium and caused a bit of AR havoc. Audiences could watch the wyvern on the huge LED baseball screen or through their smartphone app.
The AR wyvern event was masterminded by SK Telecom, a South Korean wireless telecommunications operator; which is part of the SK Group, one of the country's largest of South Korea’s family-owned business conglomerates.
An SK source said, "Media content service has grown more important recently, and we've come up with a service for baseball games," adding, "SK Telecom thus planned this event to provide a unique experience to spectators using AR and VR technologies."
Beginning this year, SK will bring their AR shows out of just South Korea and tour to larger audiences as well as big stadium events and concert halls in other parts of the world.