A few months ago I wrote Movie Pass: What is it (and is it too good to be true). At the time I wrote that piece I didn’t actually have MoviePass but I had ordered one and was waiting for it to arrive.
Well, it arrived and I’ve since used it for two glorious movie filled months! For those not in the know:
MoviePass is a subscription service where you pay a monthly fee (usually $9.99) and then you can use your MoviePass card to see one free movie every day.
Wait, seriously? That sounds too good to be true.
Yes. Seriously. MoviePass is totally legit! Since I received my MoviePass card in the mail on Friday, February 16th, here are the movies I’ve seen with it:
Ready Player One
Pacific Rim 2
A Quiet Place
I even kept track of how much each ticket would have cost had I not been using MoviePass - $126.
I actually bought a full year subscription which gave me a discount ($7.95 per month) and a one time sign up fee of $20. So my total cost up front was approx. $120.
I have now made my money back and still have another ten months on my subscription.
But you don’t have to pay all that money up front. You can sign up for the monthly subscription at $9.95 per month and cancel any time. But you should know if you cancel you can’t sign up for MoviePass for nine months.
But, wait - how is MoviePass sustainable?
Fair question! The average ticket price across America is somewhere in the $8.50 range so if a typical MoviePass customer attends the cinema twice per month - MoviePass loses money!
So, you’re right - that doesn’t seem sustainable.
First - MoviePass has 1.5 million subscribers. Second - MoviePass is the only company that can tell theaters exactly who and when people are going to the movies. This is valuable information for theater chains to have and it has led studios to pay MoviePass to advertise their films through the MoviePass app.
Finally, MoviePass will sell your data in some situations but they are very open about it on their website saying,
“Except where outlined in this policy or otherwise communicated to you, we will not sell, rent or disclose your personal information to third parties without notifying you of our intent to do so. In such an event, Users will be notified in advance, giving you the opportunity to prevent your personal information from being shared.”
Finally, concessions. MoviePass, as of yet, does not get a cut of concessions but they are certainly pursuing that option. It is no secret that theater chains make the overwhelming majority of their money selling concessions. For example, that $12 bucket of popcorn you buy at the theater cost the theater chain about five cents. That, my friend, is a lot of profit.
And if MoviePass can demonstrate that it is driving customers to the theaters, customers that would not normally attend - why not cut them in? I am proof positive that MoviePass is driving me to the theater. And I am proof positive that I will NOT go to a theater that does not accept MoviePass.
Of the thirteen movies I have seen with MoviePass I bought concession twice. Which, to be honest, is probably unusually low for a typical consumer. I suspect the average cinema attendee buys concessions closer to fifty percent of the time. Maybe higher.
MoviePass has already shown the theater chains that it is driving about 5% of moviegoers to the theater but when MoviePass promotes a specific film that percentage jumps up to 20%.
Studios and theater chains are taking notice. MoviePass currently has approx 1.5 million subscribers but if they can get that number up to four or five million that will be a game changer for them.
What about their lousy customer service?
Yeah, I read all about that too. When MoviePass jumped from a few hundred thousand subscribers to 1.5 million (in the span of about a month) they had serious delays in meeting demand. I mean, they still have to produce and ship an actual card to your house. It’s not just an app.
They just didn’t have the manpower to keep up with the sudden demand. They also didn’t have the manpower to respond to emails and phone calls.
Mitch Lowe, the CEO of MoviePass sat down with CNN money and discussed this very problem. Basically he was like, “Yeah, our customer service sucked for a while but we’re working on it.”
And they did. I signed up for MoviePass and recieved my card in about a week. It takes me all of fifteen seconds to use the app and check in to the theater and access my free movie. The only minor hoops you have to jump through:
These are very minor hoops and I have not had a single issue with MoviePass. It is a totally legit service and I will use it until the end of days!
To learn more about MoviePass and / or to sign up for the service, visit their site here.
Spielberg's new film, Ready Player One, is based on the once loved, now often ridiculed or outright disliked novel of the same name written by Ernest Cline. The novel is unread by me but I understand the premise. And I’ve seen the movie now which probably means all the good parts of the book have been spoiled for me.
The novel, from what I understand, is a nostalgic, geek lore Easter egg hunt oft criticized for being fun but not exactly a writing masterpiece, but whatever. The reader was bombarded with nostalgic, nerdy, geek references from the 80’s. And that nostalgic weight carried RPO on to the NYT best seller list for a long time.
And now Steven Spielberg, the man directly responsible for much of our actual 80’s pop culture and nostalgic geeky moments has his new movie! So what is it about?
“In the year 2045, people can escape their harsh reality in the OASIS, an immersive virtual world where you can go anywhere, do anything, be anyone-the only limits are your own imagination. OASIS creator James Halliday left his immense fortune and control of the Oasis to the winner of a contest designed to find a worthy heir. When unlikely hero Wade Watts conquers the first challenge of the reality-bending treasure hunt, he and his friends-known as the High Five-are hurled into a fantastical universe of discovery and danger to save the OASIS and their world.”
Okay. Fair enough. Dystopian world - bad. Super cool VR world - good! That premise seems Spielberg enough. And, for the most part the movie is charming, nostalgic, good fun. With only a single swear word (one delightfully placed F bomb) the movie is standard Spielbergian Hollywood family entertainment and kids of all ages will probably dig it. RPO has at least two beautiful action sequences and one perfectly recreated set piece from a beloved horror film (which I suspect will go down as the one truly great scene of the film).
Anyway. I like RPO. To get that out of the way. I was hoping to love it, I was worried I was going to hate it but - no, I like it. That being said, despite all its stunning technical charm, the movie is a little shallow and the characters are poorly drawn and one dimensional.
Right now let’s focus on the good in RPO. Remember the scene in Lord of the Rings: Return of the King where Legolas kills the Oliphant? Well, the technology was there to … well … make it look like a CGI Legolas awkwardly bouncing around on a giant moving elephant and finally sliding down its trunk. Despite my dislike of the scene, the CGI isn’t quite capable of pulling that off perfectly. Things don’t look entirely real. It kind of gets the job done. I guess. We get what was going on. The oliphant looks good but the motion of Legolas is just - bizarre and not based in real world physics.
Well, those days are gone! The CGI is now there and the work in RPO is stunning. Movement and motion of all CGI (and / or motion captured) characters are flawless. RPO effortlessly blends realistic looking monsters and creatures with virtual looking avatar figures and their realistic looking weapons, vehicle and gear.
The scavenger hunt / investigation portions of the film are as entertaining as the action. Nothing slows the pace of the film. The moments of humor all work and we easily understand the motivations off the lead protagonists, (Ty Sheridan and Olivia Cooke) and the story’s main antagonist (Ben Mendelsohn). If you are looking for beautiful looking family friendly action - RPO is your movie.
But it’s not exactly a sophisticated think piece - and it doesn’t have to be! But RPO is a bit hollow at its core for me to love it. Casting is a slight issue. Ty Sheridan plays lead Wade / Parzival. Sheridan was a fairly accomplished child actor and has turned into a totally adequate teen actor. He will not fuck your scene up. Nor will he take a poorly drawn character and breath true life into it. And Wade, as a character is … you know. Fine. Except for that one thing (which I’ll get to later).
Which is the polar opposite of wunderkind Olivia Cooke who wowed me a couple of weeks ago in Thoroughbreds. Watching that film I kept thinking, “Who the F is this incredible actress and where did she come from?” From many things it turns out, but most famously from Bates Motel. Cooke is great and watching the film I couldn’t help but wonder how fantastic a lead she would have been if they switched the genders of Wade / Samantha. (Imagine the nerd rage). Sadly, Cooke’s character, Samantha / Art3mis is a little underdrawn and mainly acts as a prize for Wade to win.
Of the additional three supporting cast - Aech gets the most virtual time with Daito and Sho rounding out the High Five (as they call themselves). But once we meet them in the real world they just kind of stand around. One of them drives a van. Not exactly the stuff of supporting cast legends.
But if you were to say, “But the story is about Wade! He is the only one that has to be a fully realized character!”
Fair enough. But do we really need yet another tent pole Hollywood blockbuster featuring a white male lead who is backed up by his super hot white trophy prize girl friend with a couple of people of color in the background who don’t get to do much other than stand around and be people of color? Steven Spielberg virtually has the clout to do anything he wants in regards to his film. Perhaps he could have pushed a little on this point.
The other main issue I have is the lack of real world empathy our lead, Wade, seems to have. There is a brutal tragic event in the film (which I will not spoil) that should leave Wade, at the very least - affected!
But no. Not so much. The very next scene Wade is ready to Game On!
It seems to me that there is a great movie somewhere in RPO or maybe it’s all there on the cutting room floor. But instead of delivering that, Spielberg delivered the safest movie possible.
And it’s a very fine safe movie. There are things I like. I honestly believe that most folks who see it will enjoy it. The visual spectacle is such an eye feast that I might actually see it again. Perhaps I will warm up to the supporting cast a bit more. Perhaps not.
Ready Player One is fun, energetic and totally Spielberg. I just wish it had been a little more, I don’t know - wiser.