If you’re a gamer you are already well versed in Twitch and know the name Ninja like the back of your hand, but for most folks, mentioning either will make them say, “What, who?” and “Ninja’s are cool.”

Well, I mean - obviously that’s what they’d say because ninjas are cool (and by cool I mean, totally sweet!). And also, because - Ninja’s have real ultimate power!

But I digress.

So, what is exactly is Twitch and how does one make $10 million dollars on it? 

Well, according to Wikipedia: 

“Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon. Introduced in June 2011 as a spin-off of the general-interest streaming platform, Justin.tv, the site primarily focuses on video game live streaming, including broadcasts of eSports competitions, in addition to music broadcasts, creative content, and more recently, "in real life" streams. Content on the site can be viewed either live or via video on demand.”

Um, okay. But where exactly did this Twitch thing come from? 

 Well, Justin.tv used to be a site where anyone could broadcast a video about … well, whatever they wanted. They idea was supposed to be - broadcast about life. And people did. And Justintv kept adding new content, eventually expanding and including all the good and bad content you can expect when you allow anyone to broadcast anything they want. Then, in 2011 Justintv added a “broadcast about your gaming experience” section, called - Twitch.

And Twitch was popular. I mean, hugely, mind bendingly popular. Far more popular than anything else on Justintv. Suddenly, Justintv exploded upwards of 45 million unique monthly viewers. The company saw opportunity and rebranded as Twitch Interactive and most of (if not all of) the content outside gaming - was shut down.

And then, megacorporation Amazon snapped up Twitch Interactive for a measly $970 million. Now, Twitch has about 27 thousand partner channels, approx. 2.5 million broadcasters, approx. 15 million daily users with about 100 million monthly viewers. 

Which means it was probably a $1 billion dollars well spent.

Okay. But how does it work?

 Well, you or me, or anyone - create an account on Twitch and then you play games and stream them online. And Twitch broadcasts the game. Live. And folks can watch. And then folks can choose to give you money - so you play more games. Online. So that folk can watch. And give you more money. So you can play more games. Online. On Twitch. So folks can watch. And give you more money. So you can play more games. Online - you know what? I think you see where this is going. 

Basically, Twitch provides the platform for you to stream games online. And if you’re good enough, or entertaining enough, or cute enough - you can build an audience. And your audiences pays you. Or not.

And you become a success.  Or not. 

But that’s how you make money (or not). And Ninja (Tyler Blevins) just happens to be the number one earner on Twitch. At one point Ninja had almost 250 thousand subscribers to his Twitch account. Most of which paid him $5. To watch him play games. Some quick math tells me  - that’s $1,250,000. After Amazon and Twitch took their fee Ninja still cleared over $800,000.

Per month.

He’s so popular- he has advertisers. Lots of them. He has merchandise. Lots of it. And he’s sponsored by Red Bull. He’s Red Bull’s official gamer. 

Now, Ninja is an extreme example. Not everyone is as popular, or makes as much money as Ninja. But still. There is actually a thing now, that’s out there where you, or me, or your kid - can make $$ - by playing video games. And, I kind of love that. 

And that's not ALL because of Twitch. But it mostly is. 

From their website:

“Welcome to Twitch. We are a global community of millions who come together each day to create their own entertainment: unique, live, unpredictable, never-to-be repeated experiences created by the magical interactions of the many. With chat built into every stream, you don’t just watch on Twitch, you’re a part of the show.”

Published in Entertainment
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Five great games for your phone!

Need a last second holiday gift? Looking for a way to spend that Christmas Google Play or itunes gift card? I have just what you need -- awesome, cheap games for your phone!

 

Everyone has played Angry Birds, Plants vs. Zombies and Limbo (but if you haven’t you should totally check them out) so I went a different route. Normally I play games on a console or PC, which tend to be more story based than traditional point and click phone games. But it occured to me that many of the story based games I love and play are probably available for your phone.

 

So I checked. And I found some!

 

Here are a few of my favorites presented alphabetically:

 

The Banner Saga 1 & 2: I really love this game. It’s a great mix of storytelling and turn based tactical combat. The art is gorgeous and the story choices are sophisticated enough to keep you guessing. From the website of game designer Stoic Games:

 

“Epic role-playing Viking saga where your strategic choices directly affect your personal journey. Make allies and enemies as you travel with your caravan across a stunningly beautiful, yet harsh, landscape. Carefully choose those who will help fight a new threat that jeopardizes an entire civilization. Every decision you make in travel, conversation and combat has a meaningful effect on the outcome as your story unfolds. Not everyone under your banner will survive, but they will be remembered.”

 

Playing time: Approx. 10ish hours to complete the main quest in Banner Saga 1 with perhaps 15ish hours to complete Saga 2. Additional hour can be spent in game play through Survival Mode - a series of increasingly difficult battles! (I just got killed in battle 32 of 40. Must start over. Arggh!)

Repeat playability: High. Adjust game play to a higher difficulty and try a second Saga or play Survival Mode after completing the main story.  

Platform: Android, iPhone, most tablets, PC and Mac.  

Cost - depending on platform: $5 -$10

 

Beholder: A really fun game set in a grim dystopian future where an oppressive totalitarian State controls every aspect of private and public life. And it’s your job to root out anyone who speaks our or acts against the State! Of course you can rage against the State and hide the on going deeds of your tenants, if you wish -- just don’t get caught. Warning - this game is hard! From the Warm Lamp Games game designer site:

 

“You are the State-installed manager of an apartment building. Your daily routine involves making the building a sweet spot for tenants, who will come and go; however, that is simply a faced that hides your real mission … spying on your renters! Your primary task is to covertly watch your tenants and eavesdrop on their conversations. You must bug their apartments while they’re away, search their belongings, and profile them for your superiors. You must also report anyone capable of violating the laws or plotting subversive activities against the State to the authorities.”

 

Playing time: Several hours to finish the main story with an additional 20ish hours in order to unlock all possible endings.

Repeat playability: High.

Platform: Android, iPhone, most tablets, PC and Mac.

Cost - depending on platform: Free -$5

 

Heart’s Medicine: Time to Heal: A super charming point and click time management game -- that happens to be a touching medical based drama. What sets it apart from many point and click games is the tender storyline woven between game goals.

 

Game designer Blue Giraffe says:

 

“Heart’s Medicine - Time to Heal is an intense medical drama tied into a casual game this is moving people to tears. The game has a gripping and unique storyline, original singer/songwriter music, highly detailed artwork and animation, cool addictive gameplay and an insane amount of heart … Become a doctor in a romantic medical drama and join the life of aspiring surgeon Allison Heart as she works her shifts at Little Creek Hospital. Experience love, intense action, realistic drama, crazy funny moments and the beauty of celebrating life!”

 

Playing time: Approx. 20 hours.

Repeat playability: Medium. Once the story is over you can repeat gameplay but without the darling story it becomes a standard diner dash game.

Platform: Android, iPhone, most tablets, PC and Mac.

Cost - depending on platform: Free -$5

 

The Silent Age: A clever little point and click drama that bounces back and forth in time. This game is more story driven than game driven. Solving the puzzles won’t be much of a challenge for most savvy game players but the story writing is strong and the plot becomes more compelling as it moves forward. The game is downloaded as five separate chapter so make sure you get chapter one!

 

Game developer House on Fire says:

 

“Help Joe as he travels between the groovy present of 1972 and the apocalyptic future of 2012 to discover the truth behind humankind’s extinction - a quest entrusted to him by a dying man from the future. Use your portable time travel device to solve puzzles that bring you closer to answers and saving humanity.  Winner of the 2013 Causal Connection Indie Prize.”

 

Playing time: Approx. 6 hours.

Repeat playability: Low. Once you know the story -- you know the story.  

Platform: Android, iPhone, most tablets, PC and Mac.

Cost - depending on platform: Free -$5

 

This War of Mine: This absolutely gorgeous black and white shaded game is a gut wrencher. A survivalist war game unlike anything I’ve played. After several times (about ten hours game time) I’ve yet to survive to see the end of the war. I’ll let the folks from 11 Bit Studio, the game designers, explain it for you:

 

“In This War of Mine you do not play as an elite soldier, rather a group of civilians trying to survive in a besieged city; struggling with lack of food, medicine and constant danger from snipers and hostile scavengers. The game provides an experience of war seen from an entirely new angle .... The pace of the game is imposed by the day and night cycle. During the day snipers outside stop  you from leaving your refuge, so you need to focus on maintaining your hideout: crafting and trading and taking care of your survivors.At night, take one of your civilians on a mission to scavenge through a set of unique locations for items that will help you stay alive … Make life-and-death decisions driven by your conscience. Try to protect everybody from your shelter or sacrifice some of them for longer-term survival. During war, there are no good or bad decisions, there is only survival. The sooner you realize that, the better.”

 

Playing time: The game is won when the war ends which is randomly decided each time you load a new game. I would say approx. ten-ish hours to finish the story once.  

Repeat playability: High. Each play through will bring completely different challenges.

Platform: Android, iPhone, most tablets, PC and Mac.

Cost - depending on platform: $4-$14.

 

Published in News & Information

When I wrote about recent Apple partnerships with businesses, I only looked at part of the equation. There’s a lot more to report, but I’ll get to that shortly.

 

Now the closest look I had at the business case for the Mac was a company I worked at during the mid-to-late-1980s. It was a prepress shop, a descendant of traditional typesetting, which output clients’ jobs on a high resolution printing device from CompuGraphic. It was a close cousin to phototypesetting, based on similar output technology, but incorporating Adobe

PostScript for compatibility with documents created by our clients.

 

Despite the fact that the Mac started the desktop revolution, Microsoft still ruled the roost when it came to personal computers. In the days of MS-DOS, Macs were not taken seriously by most business. Point and click was not the way to do real work. Macs were just toys, or best used by artists and entertainers.

 

But I remember one important factor that cemented the dilemma of the PC user. I wanted to set up online chats with an office colleague, who used a PC. I used a Mac app, Microphone plus a modem, and I was able to set it up and begin to run terminal sessions in less than 15 minutes. The fellow at the office told me he was setting up a “shell” on his PC, and he’d have it working soon. Each day he’d tell me he was close. Just a few more things to do, and it would be ready.

Soon became never and he eventually left the company. I lost touch with him then.

 

Once Windows became useful enough for most work, Microsoft came close to killing the Mac. Software companies made Windows versions of their products. True, it was harder to set things up on a Windows PC, and maintaining those boxes was costlier than a Mac, even though the Mac cost more.

 

But the enterprise didn’t get the memo, at least not then.

 

Worse, Apple really didn’t pay attention to the business market except in the areas where the Mac first became popular. This situation existed more or less until the iPhone arrived. As hundreds of millions bought them, customers looked to Macs as a way to ensure a consistent experience within Apple’s ecosystem. Both the iPhone and the iPad had high business penetration percentages, and Apple provided the tools to help IT people to manage deployment of these devices quickly and safely.

 

In recent years, Apple has made notable conquests for Macs in the enterprise. As I reported previously, IBM made a deal to work with Apple to build special mobile apps, and even gave employees the option to use Macs instead of PCs. They also reported something Mac users have known all along, that a company saves hundreds of dollars per device due to the much lower support costs when they switch. It makes up for the differences in purchase price.

 

Many companies also allow their employees to bring their own devices (BYOD), which means that you don’t have to depend on what the IT person gives you. That has only added to Apple’s ability to chip away at Microsoft’s dominance.

 

According to published reports, such companies as Delta Air Lines and GE are now deploying Macs and iOS gear. Other adopters include Capital One, the financial company, Bank of America, Medtronic, Panera and even Walmart. Walmart? The New York City police have given up on Windows phones because Microsoft doesn’t support the platform anymore? They bought iPhones.

 

This is just the tip of the iceberg. But isn’t it curious that it’s taken the enterprise over 30 years to realize that Macs are cheaper to run and more reliable? We are in the twilight of the PC area, and Microsoft is no longer a dominant player in all markets it enters. The Windows Phone platform has failed miserably, and is basically history in the wake of Microsoft’s failed acquisition of Nokia’s handset division. Ask the former Nokia employees who got pink slips.

 

At one time the Mac’s market share had declined to what might be referred to as little more than a rounding error in some countries. It’s a lot better now, and when it comes to the mobile space, Windows Phone’s market share is a rounding error since it’s so low. It’s not that Nokia handsets were bad. They were, in fact, well reviewed, or maybe tech journalists cut them too much slack. Clearly customers weren’t buying.

 

iOS gear has clearly helped Apple make unexpected inroads into the enterprise. As companies bought iPhones and iPads, dumping PCs for Macs proved to be a fairly easy process, especially if a company used apps that are available on the Mac. Those that rely on Office should be able to move over without much trouble, although some less-used features might not have been brought over. It helps that Microsoft also offers credible versions of Office on iPhones and iPads.

 

As for apps that aren’t available in Mac versions, the ability to run Windows and other operating systems within virtual machines, such as Parallels Desktop, or via Boot Camp, completes the process. Running macOS and Windows side by side with great performance can clinch the deal.

 

This is, by the way, a key reason why Apple probably will not move the Mac to its custom ARM CPUs. The Mac platform has grown considerably since the switch to Intel. So why switch?

 

Now when I recall my Mac experiences of 30 years ago, I hardly expected it would take all these years for businesses to take them seriously. But it’s better late than never.

 

Peace,

 

Gene Steinberg

 

----

Gene Steinberg is a guest contributor to GCN news. His views and opinions, if expressed, are his own. Gene hosts The Tech Night Owl LIVE - broadcast on Saturday from 9:00pm - Midnight (CST), and The Paracast - broadcast on Sunday from 3:00am - 6:00am (CST). Both shows nationally syndicated through GCNlive. Gene’s Tech Night Owl Newsletter is a weekly information service of Making The Impossible, Inc. -- Copyright © 1999-2017. Click here to subscribe to Tech Night Owl Newsletter. This article was originally published at Technightowl.com -- reprinted with permission.

 

Published in News & Information

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