As a Minnesota Timberwolves and Minnesota Twins season ticket holder, I have plenty of personal experience when it comes to overpaying for season ticket packages because of lofty playoff hopes. This year, though, it was the Twins and not the Timberwolves that put a paltry product on the field, even with Jimmy Butler inevitably being traded before the NBA Trade Deadline on February 7 at 3 p.m. EST.
The $539 I paid for a 10-game, flex season ticket package for the Timberwolves’ 2018-19 season was a relative steal compared to the $760 I paid for a 20-game, flex season ticket package with the Twins’ for the 2018 season. Neither is the cheapest season ticket package available that assures you playoff ticket priority, but sometimes the seats are the only thing that make a Twins game worth watching, whereas the Timberwolves have an ample amount of visiting teams with players and even coaches worth watching.
Picking the games I’ll attend each season is like a holiday. I determined which dozen games I wanted to see moments after the NBA schedule was released, and I chose most of my Twins games on the same day. But instead of cutting Russell Westbrook, Paul George, and the Oklahoma City Thunder along with Giannis Antetokounmpo and the Milwaukee Bucks from my 10-game package, I was choosing baseball games based on promotions like Dollar Dog Day (Wednesdays) and $5 Kids’ Meal Day (Sundays). Here are the games I chose (number of tickets in parentheses) to see during the Timberwolves’ 2018-19 impending dumpster fire sale of a season.
Oct. 29, Lakers (1)
Nov. 14, New Orleans (1)
Dec. 1, Boston (1)
Jan. 6, Lakers (1)
Jan. 18, San Antonio (1)
Feb. 13, Houston (2)
March 29, Golden State (1)
March 30, Philadelphia (1)
April 1, Portland (1)
April 9, Toronto (1)
The NBA has so much to offer in opposing teams that choosing to attend 10 of 41 home games (24.4 percent) is easier than finding a similar percentage (24.7 percent) of baseball home games worth watching. Seeing LeBron James twice is a no-brainer, as is Anthony Davis once. The Brad Stephens-coached Boston Celtics are absolutely worth the price of admission regardless of whom they’re playing, as are Gregg Popovich’s San Antonio Spurs. James Harden and Chris Paul visiting in a rematch of last season’s playoff matchup I had to see at least once. Golden State as a whole is another no-brainer. That roster could feature five All-Stars if DeMarcus Cousins returns to form. Joel Embiid and Ben Simmons are worth watching, as is Kawhi Leonard, regardless of whom they’re playing. Portland is very well-coached, Damian Lillard is fun to watch, and an April 1 matchup could have playoff implications. Even if the Jimmy Butler-less Wolves aren’t in the playoff picture, they could play spoilers down the stretch. I even got a free ticket to the home opener against the Cleveland Cavaliers, which thanks to Jimmy Butler drama, was a must-see game.
There aren’t as many premium games in baseball. In 2018, I saw just about every premium game the Twins played, including every game they played at home against the eventual champions, the Boston Red Sox (3). I saw every game they played at home against the American League runners-up, the New York Yankees (3). I also saw six (6) of the seven games the AL Central Champion Cleveland Indians played at Target Field (two Twins home games were played in Puerto Rico). Add a three-game set against the Los Angeles Angels and baseball’s best player, Mike Trout, and I still have eight games left to choose. (I had tickets to all three games against Houston at Target Field, but that was through a separate ticket deal for April games.)
My hypothesis is that the NBA offers fans of its worst teams the best value when it comes to their cheapest season ticket package because of the vast array of entertaining and exceptional teams, players, and coaches visiting. But let’s do the research and find out the best value for the cheapest season ticket packages for sports’ worst teams.
The Senators were the second-worst NHL team in the 2017-18 season, and at $60 per seat per game, their cheapest season ticket package leaves a lot to be desired. This might simply be due to the Ottawa market, which is no doubt more interested in the sport of hockey than that of the worst team in the NHL last season, the Buffalo Sabres. While Ottawa doesn’t have an NFL team to compete with the Senators, neither does Buffalo, really.
This is a smoking hot deal to see five premium games you can customize. I chose late season matchups against Tampa Bay, Pittsburgh, Edmonton, Toronto, and Washington. Those are fantastic matchups featuring the best offensive players in hockey: Steven Stamkos, Sidney Crosby, Connor McDavid, Auston Matthews (who should be healthy by March 20), and the Stanley Cup Champion Alexander Ovechkin.
The Sabres also offer the smallest percentage of games (12.2 percent) you can purchase to qualify for playoff ticket priority. Buffalo’s other awful pro sports team isn’t nearly as friendly to your pocketbook and won’t even sell you a season ticket package if you live outside Western New York.
In a live chat with Buffalo Bills season ticket representative Sarah Beth, I was told the cheapest season ticket package was $400 for this season, but they are no longer selling them. I could purchase single game tickets, but not a season ticket package for next season.
As of Wednesday, October 31 at 5:30 p.m. EST, you could see MVP candidate Patrick Mahomes and the equally electrifying Tyreek Hill and Kareem Hunt along with the rest of the Kansas City Chiefs running Andy Reid’s schemes for $50. Then you could catch Julio Jones making Matt Ryan look better than he is for $50. Then Cam Newton and Christian McCaffrey visit Cleveland, and the final game of your four-game, season ticket package ensuring playoff ticket priority is capped by another wide receiver making his quarterback look better than he is. A.J. Green and Andy Dalton come to town.
Even though most of the games won’t be close, you could argue that four of the most entertaining players playing professional football right now (Mahomes, Newton, Jones, and Green) could all be seen for $200. The Cavaliers couldn’t do better than that simply because they’re a worse team than their crosstown, gridiron counterparts.
The Cavs aren’t selling season ticket packages anymore, and the sales rep couldn’t look back at prices from games already played. But if you want to know how much it would cost to see LeBron visit with his Lakers from the cheapest seats in Quicken Loans Arena, it’s $460 to $500. And that wouldn't even qualify you for playoff ticket priority.
For the 10 best games on the Hawks’ schedule, including the Golden State Warriors and LeBron’s Lakers, plus one more for free at a total under $450, Atlanta offers its fans immense value. For $91 less than I paid to see the same opposing teams visit the newly renovated Target Center, Hawks’ fans can secure their playoff ticket priority, but more importantly, member access to the soon-to-be-renovated State Farm Arena, featuring suites with golf simulators and a barbershop where you can get a shave and a haircut while watching the game.
The Orioles’ Sunday season ticket package featured a game against Boston, the Yankees, Astros, Indians, and Angels, but also featured games against Texas, Tampa Bay (2), Miami, and Minnesota. There’s value in allowing fans to pick the games they want to see, but paying less than $18 per game is relatively affordable. The Twins’ “Pick 10” package runs $220 and features just three premium games. Baltimore’s Sunday package features four premium games for $8 more.
The Marlins’ “Variety,” “Saturday,” and “Sunday” plans run at least $130, but I could only find a single seat in the cheapest section for the weekend plans. The variety plan, which most likely provides admission to the best games, was not available in any of the cheaper sections of Marlins Park. If we assume, however, that Miami’s Sunday package offers a similar percentage of premium games as Baltimore’s 13-game package and Minnesota’s 10-game, flex plan, then we can expect to see three premium matchups out of the 10. At $13 per seat per game, it doesn’t get any cheaper to secure playoff ticket priority in any league, but you have to watch the Marlins. At least they got rid of that hideous home run sculpture, though.
The price per game might not be as low as baseball or basketball can offer, but the freedom to choose your own games ensuring every one of them is a premium matchup makes Buffalo a go-to town for hockey. My editor in Toronto, Dan Szczepanek, said trips to Buffalo are a Toronto tradition. “It was always cheaper to drive two hours to Buffalo to watch the Leafs and Sabres, get a hotel, and spend a few days than it was to see the Leafs in Toronto.” The fact that you can establish playoff ticket priority for a measly $183 makes me want to buy a Buffalo Sabres season ticket package, and both of my teams are in the Western Conference.
Again, the percentage of premium games offered in the Hawks’ cheapest season ticket package make up for the higher price point per seat. Even if the Hawks operate the same way the Timberwolves do and make your free game the home opener, that was against Dallas and third overall pick in the 2018 NBA Draft, Luka Doncic, whom Atlanta traded for Trae Young at fifth overall and a future first-rounder. If you haven’t seen Doncic play, I assure you, he and Deandre Jordan make for premium entertainment.
It’s not all bad in Cleveland. Even with LeBron leaving and both the Browns and Cavs firing their head coaches in a 24-hour time period, you can still get premium entertainment from the teams and players visiting FirstEnergy Stadium at an affordable price. Even while Buffalo was in town, it would have cost twice as much for the same seats at U.S. Bank Stadium.
Ottawa is the last of our worst teams to provide incredible value when it comes to choosing the quality of opposing teams in their season ticket package. At $60 per game, it’s a bit pricey per seat, but the assurance of seeing the best opposing players in the NHL makes $60 worth every penny.
While just 30 percent of your games are against playoff-caliber competition, you’re paying $13 to see a baseball game. You can’t get a beer and a hot dog at a ballgame for $13.
While the Orioles’ cheapest season ticket package has a marginally higher percentage of premium games than Miami’s, the $17.54 price point per seat is more than it ought to be given their .290 winning percentage last season. The beauty of Camden Yards can’t compensate for the collosal incompetence of baseball played by Orioles at Oriole Park.
Since preseason games can’t be considered premium games, and the Bills are so bad the best game on their schedule annually is a visit by Tom Brady and the Patriots, there’s really nothing to like about being a Bills season ticket holder. The Jaguars were the other “premium” game on the Bills’ schedule this season, and we’ve seen how far they’ve fallen.
Seems my hypothesis was wrong. The NHL, not the NBA, provides the best value to fans of its worst teams when it comes to their season ticket offerings. The NBA is a close second, however, and the Cleveland Browns coming in third was a pleasant surprise. Baseball and the Buffalo Bills, however, have a long way to go to make their cheapest season ticket packages more appealing to fans of the sports’ worst teams.
Despite the Land of 10,000 Lakes losing the second-winningest NBA franchise to a place with roughly as many lakes as Lakers in uniform, Minnesota has managed to become a mini-Mecca of American sports entertainment. In the Twin Cities of Minneapolis and St. Paul, Minn., you can see the Minnesota Twins and St. Paul Saints play professional baseball, watch one of the best women’s professional basketball teams, see one of the best American football teams and catch the Loons playing Major League Soccer—all in a three-day weekend. The same cannot be said for a much larger and more diverse market in Miami, and their respective histories of stadium funding and construction might have everything to do with it.
In April of 2018, Minnesota had four professional sports teams in action for the first time ever, two of which were in the playoffs. The “Minneapolis Miracle” at U.S. Bank Stadium on Jan. 14 served as a coming out party for Minnesota sports on the national stage. Relative to the “big four” sports leagues, the Minnesota Lynx quietly collected Women’s National Basketball Association (WNBA) championships in four of the past eight years. Despite it being the top league of its kind in the world, a dynastic WNBA team hardly nudged the needle gauging national interest.
However, adding a team from MLS, widely considered the fifth-best soccer league in the world, was such a good idea Vikings owners Mark and Zygi Wilf got written permission to pursue the opportunity when seeking approval for construction of U.S. Bank Stadium. The bill passed by the Minnesota Legislature in May 2012 included a clause allowing the Wilf’s to pursue an MLS franchise to play in their new stadium for up to five years. That’s not how it went down, but the Minnesota United Football Club (MNUFC) group fast-tracked its way to an MLS franchise regardless, while a larger, more soccer-friendly population in Miami is still waiting.
The addition of MNUFC makes the Twin Cities one of just 10 markets with franchises in all five of the major, American, professional sports leagues—the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB) and MLS. Minneapolis-St. Paul is just the sixth market featuring teams in each of the five major, American, professional sports leagues while also supporting a Women’s National Basketball Association (WNBA) franchise.
You might be wondering how the roughly 3.5 million residents of the Minneapolis-St. Paul area and the modest reach of its 15th-ranked media market manage to support seven professional sports teams including the independent league St. Paul Saints baseball team. But what makes it possible now has a lot to do with what’s happened in the past.
When the roof of the Metrodome collapsed for a fifth time in 2010, its deflation left Minnesotans deflated. The amount of air Minnesotans collectively sighed over the thought of paying for another stadium would have raised the roof of the Metrodome. The residents and visitors of Hennepin County had just contributed $350 million, or 63 percent of the funding for Target Field’s construction through a county-wide, 0.15-percent sales tax hike. The timing couldn’t have been worse for the Wilfs, but at least the Twins didn’t give Twin Cities’ residents a reason to resist stadium construction like Marlins owner Jeffrey Loria did in Miami.
Miami, a city with almost twice the population as the Twin Cities and a diverse population prime for MLS action, has a worse media market ranking than Minneapolis-St. Paul (16th-ranked). But the proximity of sports media competitors in Tampa-St. Petersburg (13th-ranked) and Orlando (18th-ranked) isn’t the reason for the struggles of David Beckham’s MLS investment group in Miami.
Like the Metrodome, the Marlins former home was an all-purpose stadium not meant for baseball. And like Target Field, Marlins Park had support of Miamians—as long as they didn’t have to pay for it. Despite both of these teams being guilty of fielding uncompetitive rosters for years, they both had two, relatively recent World Series Championships to ease the pain somewhat. The Marlins’ 2003 championship spurred the City of Miami to propose the construction of a baseball-only stadium next to the Miami Orange Bowl.
Miami-Dade County was more forthcoming with funding than the City of Miami, proposing a $420-plus million stadium at the Orange Bowl location. But the State of Florida and City of Miami resisted, sparking rumors of the Marlins relocating just as Loria’s last team, the Montreal Expos, did prior to Loria receiving (he didn’t put a dime down) ownership of the Marlins from then-commissioner Bud Selig to replace Loria’s failed business. This didn’t help soothe the anxiety of fans who saw their championship roster disappear over the course of two very bad seasons.
On Feb. 21, 2008, MLB COO Bob DuPuy threatened that if a decision wasn’t made with regards to funding a stadium for the Marlins that very night, it would be “the death knell for baseball in Miami.” Hours later funding was approved by the City of Miami and the County Commissioners for a $525 million home for the Marlins. The plan called for Miami-Dade County residents to flip just $50 million of the bill, with $297 million coming from tourist taxes. The City of Miami would incur $127 million in stadium-related costs.
The finalized deal, however, was for a $634-million stadium, 80 percent of which would be publicly funded. With interest compounding over 40 years, the actual cost to the county to repay the $409 million in bonds would be roughly $2.4 billion. The combined expenses incurred by the city and county for the construction of Marlins Park total $2.61 billion through 2049. Loria just sold the team for $1.2 billion, claiming a loss of $141 million, which would not only allow him to avoid paying the five percent of the sale's proceeds to the public that was agreed upon, but entitle him to the $50 million held in escrow for the city and county.
Like Loria’s Expos, the Twins were an alleged target for contraction for low revenue generation and the inability to get a new stadium built. But Govornor Jesse Ventura and the Minnesota Legislature did manage to agree on a ballpark funding proposal, and the Twins played the 2003 season and six more in the Metrodome. Target Field construction didn’t begin until May 2007, but Hennepin County taxpayers hardly noticed the 0.15 sales tax increase and probably thought it was worth it upon seeing the completed structure. It showed in the sixth-ranked attendance during Target Field’s inaugural season.
The same cannot be said for Marlins Park, where despite its shiny new digs and dancing marlin statue, the Marlins christened their new ballpark by finishing 18th in attendance.
When it comes to the Wilfs building the best stadium experience in sports, they have the Pohlads and Target Field to thank. Had the Twins saddled the county with billion-dollar debts or built a lemon, U.S. Bank Stadium might have been built for the Las Vegas Vikings. The environment the Pohlads left the Wilfs was as squeaky clean and inviting as the windows that had to be replaced on U.S. Bank Stadium because birds kept flying into them.
The Wilfs didn’t build U.S. Bank Stadium quite as clean and easy as the Pohlads did Target Field. Through infrastructure expenditures and other stadium-related spending, both the state and city have exceeded their respective $348-million and $150-million contribution limits that are called for in the state law governing the stadium deal. Also, Minnesota House Republicans want to spend $26 million in the stadium’s reserve fund, reserved in case the state is unable to pay its share of the stadium debt, to build veterans homes. But the Wilfs didn’t leave a wake like Loria’s.
While Beckham and his investors must now convince Miami voters to let them build a billion-dollar MLS soccer and commercial complex before the midterm elections despite it costing taxpayers nothing, MNUFC will move into its new, privately-funded stadium in St. Paul next season, it's third in MLS. Again, Loria’s wake has altered all boats in its path, regardless of the boat’s size or the size of its passengers’ pocketbooks.
MNUFC’s Allianz Field cost just $190 million, so not only did the MNUFC ownership group bring MLS to Minnesota swiftly but thriftly. The MNUFC group didn’t even have to put out any golf cart fires.
In December 2013, Miami-Dade County commissioners voted unanimously to allow Mayor Carlos A. Giménez to negotiate with David Beckham’s group of investors looking to bring MLS to Miami. Almost five years later, the hopes and dreams of David Beckham’s Miami MLS investment group are in the hands of understandably skeptical Miami voters, and they have to spend $35 million to clean up toxic soil and another $25 million to the city for park and walkway projects.
People don't easily forget when they've been swindled by billionaire owners of sports teams to pay for the construction of stadiums. Just ask anyone living in Cincinnati. They were swindled twice, and Miamians aren't going to let that happen. Beckham's group might be promising a privately-funded stadium, but everything, from taxes to fast food, gets more expensive when there's a new stadium to fill.