"I have two words to leave with you tonight, ladies and gentlemen: inclusion rider."
Frances McDormand’s closing words to her Best Actress acceptance speech left many folks, including me, to wonder - what the F! is an inclusion rider? So I looked it up!
The idea comes from Stacy Smith during her 2016 TED talk. Smith is the founder of the Annenberg Inclusion Initiative at the U of So. Cal and has studied data on diversity (and lack there of) in films produced in the US from 2007 until today. Her fifteen minute speech is well worth watching although the results will probably not shock you.
Diversity in US films is - well - doesn’t exactly represent the diversity of the country. In fact, it’s not even close. Her data shows that a very small margin of speaking roles, crew members and directors are women, people of color or members of the LGBT.
From Smith’s talk:
“Across the top 100 films of just last year (2015), 48 films didn't feature one black or African-American speaking character, not one. 70 films were devoid of Asian or Asian-American speaking characters that were girls or women. None. Eighty-four films didn't feature one female character that had a disability. And 93 were devoid of lesbian, bisexual or transgender female speaking characters.”
And later, talking about the ethnicity of the directors in the several hundred top grossing films from the last eight years,
“…800 films, 2007-2015, 886 directors. Only 4.1 percent are women. Only three are African-American or black, and only one woman was Asian.”
One of her solutions is to hire more women behind the camera and, as her data suggests - women are just better at hiring a diverse cast and crew. Another solution is to have A-list actors demand an “inclusion rider,” which is a clause in the actor’s contract that demands that the crew and the cast be more equally represented in regards to women, people of color and LGBT folk.
Smith’s exact wording on the inclusion rider stipulation:
“Second solution is for A-list talent. A-listers, as we all know, can make demands in their contracts, particularly the ones that work on the biggest Hollywood films. What if those A-listers simply added an equity clause or an inclusion rider into their contract? Now, what does that mean? Well, you probably don't know but the typical feature film has about 40 to 45 speaking characters in it. I would argue that only 8 to 10 of those characters are actually relevant to the story. Except maybe "Avengers." Right? A few more in "Avengers." The remaining 30 or so roles, there's no reason why those minor roles can't match or reflect the demography of where the story is taking place. An equity rider by an A-lister in their contract can stipulate that those roles reflect the world in which we actually live.”
And so that, ladies and gentlemen is exactly what Frances McDormand meant in her speech.