Thursday, 25 January 2018 23:46

Burger King's new viral ad perfectly sums up net neutrality rules

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Burger King hit viral gold with its recent ad riffing off the repeal of net neutrality rules. Let’s face it - a lot of people don’t know, or don’t care, what net neutrality is. But they should. And Burger King, apparently, is just the sort of giant company to tell you all about it.

 

Very basically, net neutrality forces all internet providers to treat all web traffic equally. Which is precisely how the internet has worked since Al Gore created it (That was a joke! But if you just felt your blood pressure rise upon hearing the oft repeated Fox Fake News Story that Al Gore “claimed” to create the internet - I will go on a limb and say you probably don’t know a thing about net neutrality, either).

 

Burger King claims the ad is filled with real people, not actors but my Spider Sense tingles at the idea. These people might not be trained, professional actors but I suspect some (if not all) of them were in on it from the get go.

 

But that doesn’t really change the point of the video. In it - when customers order a Whopper they are told there are different price depending on how fast you want the Whopper cooked - the MBPS (making burgers per second) speed. If you want to wait for twenty or thirty minutes - your Whopper will be $5.  If you want your Whopper in 90 seconds - your Whopper will be $26.

 

Same Whopper. Different price. Net Neutrality at it’s finest. But Burger King employees make it clear - these are not our rules - we just have to enforce them. Watch the above linked video as customers get more exasperated and furious.

 

And why do we have this ridiculous ad? Because the FCC repealed Obama-era neutrality rules and now internet provider giants can throttle and / or block websites that don’t pay the fee for faster speeds.

 

Internet providers can even block or throttle websites that do pay the faster fee. I mean, I don’t know about you but I swear to God that my Netflix streaming has sucked since Jan 1. It was like over night too. And Netflix has paid the faster streaming fees to the internet provider giants.

 

I used to be able to watch HD streaming with - well, you know … perfect HD quality! Now, half the time, the picture is so pixelated, HD looks like a bad, out of focus print from the 1920’s.  I kid you not.

 

But maybe that’s just me. I’m sure with net neutrality rules gone Netflix will clear right up ASAP.