The National Hockey League (NHL) owners have decided not to send the best hockey players in the world to South Korea for the 2018 Olympics because they’re “unhappy with the league shutting down for weeks to take part in the Olympic tournament every four years,” according to ESPN senior writer Scott Burnside. The owners were seeking more money to justify stopping the season and sending the best hockey players in the world to the Olympics.
The decision makes the 2018 Olympic hockey tournament an amateur tournament, which will still be well-viewed but won’t come close to the potential ratings that would have resulted if the best hockey players in the world actually participated. Do you remember watching the Olympic basketball tournament before the Dream Team? Could you imagine going back to playing the Olympic basketball tournament with amateurs? That is what the NHL owners have done.
New York Rangers goalie Henrik Lundqvist said it was “disappointing news” on Twitter, and the NHL Players’ Association called the decision “shortsighted.” It certainly doesn’t allow for growth of the NHL’s fanbase, as the Olympics would have put NHL players on a bigger stage in front of a larger audience.
NHL owners have repeatedly failed fans, with a lockout occurring in 2012 that made me lose interest in the league just as I was growing to love hockey. I didn’t watch a single regular season game that year after falling in love with the Stanley Cup Playoffs the previous season. I did watch the playoffs, though, because, well, playoffs.
The NHL players were entitled to 57 percent of the league’s revenue prior to the collective bargaining agreement reached to end the 2012 lockout. Now they receive just 50 percent of all revenue, which was called a “grand-slam home run” for the owners by one player agent. The owners have again cut into the players’ marketability and potential earning power through global endorsement deals. More importantly, NHL fans don’t get to see the USA and Canada do proper battle on ice. Instead the American and Canadian kids will take the Olympic torch, which isn’t all bad. But the 2018 Olympic gold medals for hockey won’t go to the best team in the world.
While I feel the NHL owners have failed their fans with this decision and are missing an opportunity to grow the game of hockey, I’m not going to stop watching NHL games, but I probably won’t watch the Olympic hockey tournament now. Will you?
Editor's Note: An update follows.
While NHL players like Alex Ovechkin and Evgeny Kuznetsov are determined to participate in the 2018 Olympics in South Korea, their NHL team's owner might suffer big consequences for allowing them to do so. Washington Capitals owner Ted Leonsis could be subject to a fine and loss of draft picks if he allows players to compete in the Olympics, according to the NHL constitution. Basically, whatever NHL commissioner Gary Bettman says goes, and instead of the owners getting a little dough for stalling the season for the greatest sporting event in the world, they'll be spending dough to accommodate their players' wishes.