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Spotify lands exclusive deal with Barack and Michelle Obama

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Spotify lands exclusive deal with Barack and Michelle Obama Getty Images

Last year the Obamas penned a huge deal over at Netflix to produce “...a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features." We’ve just recently found out the six programs they’re producing:

American Factory,  a documentary about life in Ohio after a Chinese billionaire opened a factory and hired 2000 local workers.

Bloom, a post WWII drama.

Crip Camp, documentary about disability rights.

Listen to Your Vegetables & Eat Your Parents, a kids show about food and stories from all over the world.

And three untitled projects: one about Frederick Douglass based on the Pulitzer Prize-winning book by David W. Blight, An adaptation of a NYT series, called “Overlooked” and a series based on the book The Fifth Risk: Undoing Democracy - a look at the transition to Donald Trump’s presidency through the lens of federal bureaucrats.

All set to be released on Netflix soon.

And now, the Obamas enter the podcasting business with the multiyear deal between their Higher Ground Productions and Spotify. Of course, you’ll have to be a premium (paid) member of Spotify in order to listen to any of the Obama produced material but, that’s probably to be expected. With something like 100 million paid subscribers, Spotify is certainly the place to go when producing high end podcasts.

From statements by the Obamas about the Spotify deal:

President Obama, “We’ve always believed in the value of entertaining, thought-provoking conversation. It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”

Michelle Obama, “We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds — and their hearts.”

As of today, Spotify has not yet released details on specific projects the Obamas will produce, but did state the programming will be “a diverse slate of original podcasts."

Which, to be honest - could mean, literally - anything. =)

Last modified on %PM, %06 %847 %2019 %19:%Jun