Movie Pass, a subscription based movie theater service exploded early last year when they offered a “$10 per month to see one movie per day” deal. Many thought it was too good to be true. And many NON subscribers to Movie Pass got high and mighty and wrote smug article, after smug article about how Movie Pass was going to crash and burn.
Well, they were all wrong. Movie Pass has actually been around for several years and it’s still here. Will it be here in five years? I don’t know. But I’m here to tell you that it’s currently still a good deal. It’s certainly not the sweetheart deal it once was, but it’s still good. And now, starting in January 2019, it’s going to get better. Again, not the sweetheart deal it used to be, but much better than the current, “Decent but kind of a pain in the ass” deal it is right now.
Movie Pass, currently, offers a subscriber three 2D movies per month for a $10 monthly fee. Which is a fine deal; however, Movie Pass chooses which movies you are allowed to see each day. And each day they offer a completely different selection. Which means you have to dig through their calendar and find the movie that you want to see. Then you note, “Oh, the movie I want to see is only being offered through Movie Pass at 4:20pm on Wed at a theater that’s 30 minutes away from me. Well, I guess that’s when / where I’ll go see it then!”
So, you will (probably) still get to see the movie you want to see. But you have to put some legwork into it. This is a far cry from their initial “You can see one movie per day for $10 per month.” So, I can understand why customers were reasonably pissed off with terms of service change after change.
But most writers are clearly not subscribers to Movie Pass. So they’re smugly writing snotty hit pieces so if Movie Pass fails they can say, “I told you so! I knew it was going to fail! That’s why I never signed up!”
Um. Okay. You go ahead and do that then. I’ll be over here saving lots of $$$ by using my Movie Pass three times a month. Here are their new terms of service starting in January.
The Select Plan ($9.99 per month): Three movies a month but your choices are restricted to selections by Movie Pass that changes each day. This is exactly what Movie Pass has been offering since August.
The All Access Plan ($14.99 per month): Three movies a month and you can see any standard 2D screening of any movie in your area. This looks to be the best deal.
The Red Carpet Plan ($19.99 per month): Any three standard 2D movies per month plus one Imax or 3D screening per month. I don’t give a damn about 3-D movies. Perhaps you do and this is the plan for you but I’ll be sticking with the All Access. (Here’s how I feel about 3-D films).
This is exactly what they should have been doing since day one. Three plans. I don’t see why it took them so long to figure this out. Now, just as Movie Pass offered last year, the best deal out of a subscription will be if you pay for the entire year up front. For example: if you sign up for the one year All Access Plan you only pay $120.00. Which is a significant discount. But, obviously, that means you have to pay the full $120 up front. Which I’m fine with but some folks might not be. You won’t be able to sign up for the plan until January but Movie Pass has them displayed at their site here for you to check out.
Finally, does this mean Movie Pass will succeed brilliantly? I don’t know. But the bottom line is this - they are currently offering a really great deal (again). Even at $15 a month, as long as you see three movies per, you are saving a ton of cash. I paid about $120 for my yearly subscription to Movie Pass and I watched about 30 movies in 2018 with an average ticket price of $12 per. That’s about $360 worth of movies for $120.
So, if Movie Pass lost $240 on me alone, how does Movie Pass make money, or stay in business? Well - that’s not my problem. =)
But to give you a general example of how they (potentially can) make money: they are investing in feature films, they are looking into building theater chains, they are advertising specific movies to the customers, they are data marketing and mining. Here is a good piece about how they (potentially can) make money if you want to spend more time reading into it.
Again, I don’t claim to know how long Movie Pass will be around. But for now, Movie Pass is still a good deal. And the pain in the ass “we change what movies you can see every day” will go away if I upgrade my subscription for an extra $5 monthly fee.
Which I will totally do as soon as I am able.