Saturday, 11 August 2018 20:12

The Academy Awards introduce new Oscar category: Best Popular Film

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On Wednesday, Academy President John Bailey and C.E.O. Dawn Hudson announced three “key changes” - a shorter show with a three hour hard limit, an earlier date for the ceremony and a new “Popular Film” category.

Um. Okay. Well, key changes is usually code for, “We’ve noticed our ratings dropping and we’re panicking - quick, let’s make some key changes!

Let’s break down their panic!

Three Hour Limit

The Academy Awards is a long show. It usually runs three to four hours. Everyone knows this. It doesn’t stop people from watching. And it’s been that way for multiple decades. Sure, some folks  have mild grumbles about that fact but ultimately - the exact same people will have the exact same complaint no matter how many hours the show runs. Cutting the show from 3.5 hours to 3 hours is fairly meaningless. Those same people will complain if it’s two hours or ninty minutes.  

And the Academy ideas for how to cut the show is this - some “lesser” awards will happen during the commercial break and viewers will be updated in shortly edited clips during the broadcast.

Sheesh. Some of these folks are random crew members who will never be nominated and / or win another Oscar again. Just let them have their bloody five minutes on TV, for Pete’s sake!

“Change” conclusion: Unnecessary. And certainly not a “key” change.

Earlier Telecast Time

They want the show to broadcast 2-3 weeks earlier than its usual “last week in February” timeslot. I guess they think that the Oscars two weeks earlier will increase ratings. Or something. The next Oscar, the 90th Ceremony is moving to early March to avoid competing against the Winter Olympics. Which seems fair to move the telecast for that one year. But, in general - moving the ceremony two weeks earlier doesn’t seem as it if it will increase viewers. I just don’t know what they are thinking here.

Let’s test this. Ask a friend. Go to someone you know who doesn’t watch the Oscars at all.

Say to them, “Hi friend! Are you going to watch the Oscars this year?”  

They will respond, “No, of course not. I hate that show. I’ll never watch it.”

Catch them with, “But what if it was broadcast two weeks earlier than usual?”

Watch their cold eye roll of indifference burn into your soul!

“Change” conclusion: Ridiculous and unnecessary.  And totally not a “key change.

New Category: Outstanding Achievement in Popular Film

And the “We don’t think your film is good enough to be nominated for an Academy Award but because it made a lot of $$$, we’ll throw you a bone” Oscar, goes to …

This is the “key change” drawing the most negative press. Celebrity reactions have been mixed with (usually) the old folks saying, “I hate change” and the young folks saying, “I love change.”

Well, I’m all for change. As many have pointed out the Oscars have not added a new category since “Animated Feature” in 2002 so it’s certainly time for some change. I am happy to hear that a new category is in the works. For the last two decades I have oft said there is glaring missing category from the Oscars, the “Outstanding Achievement is Stunt Coordination.” Once I say that outloud aren’t you like, “Oh, yeah. They totally need that category.”

The fine folks over at Vox.com thought the same thing with their: Forget Best Popular Film. Here are 6 new categories the Oscars actually need. (Although, I disagree with their “Best Casting” idea).

Alas, no. It is not any of those fine ideas. The Oscars will now give an Award to the film that made a ton of money but wasn’t quite good enough to be nominated for an Academy Award.

Of course, we already have those exact awards coming from both the Golden Globes and on a more comedic level - the MTV Movie awards. The Oscars is supposed to be the Award show with gravitas. It shouldn’t be handing out awards to movies because they are popular.

On the other hand - the Oscars originally, had two “best movie” categories. That’s right! The very first Academy Awards gave out two “best film” winners in two separate categories: Wings won “Outstanding Picture” and Sunrise won “Unique and Artistic Picture.”

Of course that was Academy Awards 1. By Academy Awards 2 the “Unique and Artistic Picture” category was gone - never to return. Because, “fuck those unique and artistic pictures!” #amiright

 

I kid. But seriously, in 2009 the Academy tried to address the “popular films not being nominated” problem by increasing the number of nominated “Best Films” from five to ten. Probably because The Dark Knight, a movie that was critically acclaimed and widely popular didn’t receive a “Best Film” nomination much to the chagrin of fans.

BUT THEN - just two years later the Academy was like, “Um, it’s really hard to find ten films we want to nominate for Best Film - every single year!” and changed the ruling from “ten films will be nominated” to “a number no less than five and no more than ten films” will be nominated for Best Film.

So, change happens fast because folks don’t seem to think things through enough. And then change happens again to fix the changes that were hastily made. I suspect something along those lines is what’s in store for this “Outstanding Achievement in Popular Film” idea.

I mean, if it’s an “outstanding achievement” - just nominate it for Best Film! Why wouldn’t you do that? The movie is an outstanding achievement!

Right?

It doesn’t seem like rocket science to me, folks.

Update September 7th: Due to overwhelming negative press and insider backlash the Academy has nixed the "Popular Film" category. Well, at least for now. Ratings were down 20% from the previous year so I'm sure they'll come up with an equally stupid ideas as Popular Film in a desperate bid to up ratings.

Transcript of the Academy’s full press release:

* * *

Dear Member,

Last night, the Board of Governors met to elect new board officers, and discuss and approve significant changes to the Oscars telecast.

The Board of Governors, staff, Academy members, and various working groups spent the last several months discussing improvements to the show.

Tonight, the Board approved three key changes:

1. A three-hour Oscars telecast

We are committed to producing an entertaining show in three hours, delivering a more accessible Oscars for our viewers worldwide.

To honor all 24 award categories, we will present select categories live, in the Dolby Theatre, during commercial breaks (categories to be determined). The winning moments will then be edited and aired later in the broadcast.

2. New award category

We will create a new category for outstanding achievement in popular film. Eligibility requirements and other key details will be forthcoming.

3. Earlier airdate for 92nd Oscars

The date of the 92nd Oscars telecast will move to Sunday, February 9, 2020, from the previously announced February 23. The date change will not affect awards eligibility dates or the voting process.

The 91st Oscars telecast remains as announced on Sunday, February 24, 2019.

We have heard from many of you about improvements needed to keep the Oscars and our Academy relevant in a changing world. The Board of Governors took this charge seriously.

We are excited about these steps, and look forward to sharing more details with you.

John Bailey and Dawn Hudson

The Academy later issued an addendum:

While the details for a popular film category are still being finalized, a single film is eligible for an Oscar in both categories — Outstanding Achievement in Popular Film and the Academy Award for Best Picture. The new category will be introduced this coming year, at the 91st Oscars. In creating this award, the Board of Governors supports broad-based consideration of excellence in all films.

 

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