Monday, 01 May 2017 18:00

Opinion: Like Donald Trump, Alex Jones takes advantage of free publicity

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Alex Jones continues to receive about as much press as his friend Donald Trump, with Stephen Colbert impersonating the talk show host on The Late Show, and Trevor Noah attacking him on The Daily Show. Follow the links to view the videos.

Alex Jones makes for good television. That enraged character is so entertaining that Comedy Central has requested the right to use this clip of Jones to open their new show, The President Show, featuring a Donald Trump impersonator as host talking about the day’s news. It’s an attempt at impersonating the InfoWars model and mocking the Alex Jones character to attract a larger, more moderate audience. (The show had Keith Olbermann from GQ’s The Resistance as its first guest.)

The writers and producers of just about every comedy show have been pretty lazy lately, with the lone exception being the writers and producers of Last Week Tonight. With very little effort and originality, the writers and producers of The Late Show, The Daily Show and even Newsweek are taking shots at an easy target from point blank range and making easy money doing so. Not only that, they’re only giving Jones free publicity that enhances his “celebrity,” because as the cliché goes, “There’s no such thing as bad publicity.” Clichés exist because there is truth to them.

While our advertising sales representatives at GCN confirm they have not raised the advertising rates for The Alex Jones Show, they certainly aren’t having trouble selling those spots, even while Jones is taking time to attend a custody hearing. He’s not off to a hot start in proving his attorney’s argument that Jones is playing a character on his show, telling the jury on 4/20 that George Soros is to blame for the ever-increasing potency of marijuana.

All that said, Jones’s audience is set. The people who tune into The Alex Jones Show will likely always tune into The Alex Jones Show, whether it’s on the radio or YouTube. The people who watch Bill O’Reilly will continue consuming whatever it is he does after Fox News, much like Rush Limbaugh. You don’t need to understand these people; you only need to understand these people exist and there’s no changing them.

Apparently, the only thing that could affect the advertising revenue of The Alex Jones Show is a criminal charge or sexual harassment allegation brought against Alex Jones. That’s been the case in sports and entertainment for quite some time. A custody battle isn’t going to turn advertisers away in droves like they ran away from The O’Reilly Factor.

There’s nothing anyone can do about people who want to be heard and have the resources to accomplish that goal because there’s nothing anyone can do about the audience that consumes that garbage. Americans consume everything including garbage; some garbage just smells better.

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If you like this, you might like these GCN Live talk radio shows: The Alex Jones Show